Chapter 10
The marketing function that involves determining the best ways for customers to locate, obtain, and use an organization’s products and services is called
Distribution
the ability to use computers to process information or solve problems.
Computer Literacy
In which stage of the purchase decision-making process do you shop for the products, services that could satisfy your needs?
Evaluate Alternatives
What occurs when consumers are given false information to make a sale?
Fraud
How is ecommerce business conducted? Online/Through the internet?
Online/Through the internet
What is the first step in developing a marketing mix?
Identify the target market.
A company’s list of tools and supplies would be included in which category of a Management Information System?
Product & Inventory Information
Who is responsible for preventing one firm from using unfair practices to force competitors out of business?
Federal Trade Commission
Computer programs that help people solve technical problems.
Expert Systems
Which small food store with accessible location and long operating hours that stocks popular items higher prices?
Convenience Store
What is marketing research?
Finding solutions to problems through carefully designed studies involving consumers.
What are the 3 most common e-commerce activities?
Selling online
Making payments
Tracking shipments
Advertising is largely regulated in the United States by the
Federal Trade Commission
What must marketers do first to plan effective promotions?
Understand the communication process.
Which shopping location is considered a no-frills outlet retailer that often emphasizes the sale of large quantities at reasonable prices?
Warehouse club
Briefly describe a direct channel of distribution.
In a direct channel of distribution, the business that makes the product sells it directly to the customers without the help of another business. For example, if someone grew tomatoes on a tomato farm, they would set up a stand and sell them directly to consumers.
What are the four basic components of a computer system?
input device, processing unit, memory/storage, and output device.
What are the 4 steps in the consumer customer complaint process.
Product labels can tell consumers what?
The nature or content of a product. The label will also likely tell you what the product is made of, its size, how to care for it, and when and where it was made. Clothing labels must tell you what the product is made of and must give instructions for washing or cleaning.
Define management information system (MIS)?
A management information system is a coordinated system of processing and reporting information in an organization.
What are the steps in the marketing research process?
1. Define the marketing problem.
2. Study the situation.
3. Develop a data collection procedure.
4. Gather and analyze information.
5. Propose a solution.
What is a computer program? What are the two main types of computer programs?
A computer program is a series of detailed, step-by-step instructions that tell the computer what functions to complete. The two main types of computer programs are operating system software and application software.
What responsibilities do consumers have in business relationships?
Be Honest
Be Reasonable
Be Active
Be Informed- The most important responsibility that consumers have
Be Involved
Describe how the consumer movement came about.
In the past, some businesses took advantage of consumers. False claims were sometimes made about products. Prices were often too high. Some products were unsafe. To fight against unfair business practices, consumers united to demand fair treatment from businesses.
What is the difference between final consumers and business consumers?
Final consumers are persons who buy products and services mostly for their own use. Business consumers are persons, companies, and organizations that buy products for the operation of a business, for incorporation into other products and services, or for resale to their customers