Advertising
Which company made a campaign for real beauty?
Dove
What does 'entrepreneurship' mean?
Iværksætteri
What horror film has the most iconic theme song of all time?
Clue: DaDUM...
Jaws/Dødens Gab
Where do these lines originate from?
“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”
The Declaration of Independence
Hvad hedder denne tid?
Marcus has left the building.
Førnutid
Describe the difference between an advertisement and a commercial.
Advertisements (ads): are typically considered print media and appear in newspapers and magazines. However, they can also appear on the internet as banners or pop-up ads or on your cell phone e.g. when you download an app for free and it comes with ads.
Commercials: are ads that are broadcast on radio or television with a length of app. 10, 15 or 30 seconds.
What are pro bono cases?
Pro bono publico (English: for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment
What are subliminal messages?
A subliminal message is a technique used in marKEting and other media to influencE People without theiR bEing Aware of what the messenger is DoING. This may involve the use of split second flashes of text, hidden images, or subtle cues that affect the audience at a level below conscious awareness.
Who coined the phrase 'The American Dream'?
James Truslow Adams in 1931
Hvad er fejlen? Og hvilken fejltype er der tale om?
Alex is a huge football fan, who love Lionel Messi.
Alex is a huge football fan, who loves Lionel Messi.
--> kongruensfejl
Name the three modes of persuasion and what they can do.
Ethos: credibility/trust
Pathos: emotion
Logos: Logic
What does it mean that English is a Lingua Franca?
English is the world's common tongue.
What seems to be the biggest theme of zombie literature?
Survival
Dystopian societies
When was the Declaration of Independence written?
1776
En fra gruppen kommer op til tavlen og skriver gruppens svar.
Oversæt: Matts kærlighed til burgere er enorm.
Matt's love for/of burgers is enormous.
--> Har I husket -'s
Name the two important advertising strategies.
One is about narratives, the other is about ethics.
Storytelling and CSR (Corporate social responsibility).
How did Fraser Doherty get the idea for Super Jam?
Recipe without sugars
His grandmother.
Name two of the five characteristics of horror.
1.A dramatic and dark setting and atmosphere - in gothic horror often a ruined castle.
2.Archetypical characters such as vampires, werewolf, zombies, bad child, serial killer, psychopath.
3.Few characters but they evolve during the story making the genre dynamic.
4.A common theme is split personality (Dracula, Edward from the Twilight series, Jekyll/Hyde).
5.Provokes a response from the reader either emotional, psychological or physical and causes readers to react with fear.
Name three American values
Freedom, equality, individualism, idealizing what is practical, volunteerism, psychology of abundance, mobility, patriotism, progress.
Omskriv denne sætning, så den bliver spørgende.
Harry and his team play Quidditch for Gryffindor
Do Harry and his team play Quidditch for Gryffindor?
Name three characteristics of effective storytelling in advertising.
7 Characteristics of Effective Advertising Storytelling
1.It’s engaging: The viewer is immediately drawn into the scenario. Something interesting is happening, and you want to know what it is.
2.It’s emotional: The best advertising stories make you feel something: Empathy, humor, joy, tension, excitement.
3.It’s memorable: You get it and can’t forget it.
4.It’s easy to retell: You can describe the basic scenario in one sentence.
5.It has a plot: There’s a beginning, middle, and end.
6.There’s an element of suspense: You have to see the end of the story.
7.The product is woven into the story so well that the story couldn’t be told with it.
Name three entrepreneurs that we have talked about in class...
Karl Kronika
Tom Ellis
Fraser Doherty
Georgina Cooper
Nicko Williamson
Poppy Dinsey
There is a "place" where creepy things exist. Things that are humanlike, but unfamiliar to us. What is this "place" called?
The uncanny valley.
Explain the duality of Bruce Springsteen's song 'Born in the USA'.
One one hand the song has become a national anthem, on the other hand the song is very critical of American society and the government.
Find fejlen i denne sætning - hvilken fejltype er der tale om?
All the bread in our canteen are freshly made every morning.
All the bread in our canteen is freshly made every morning.
Bread er et utælleligt ord, som altid tager verbet i ental.