Fan Club
Digital Marketing Terms
Let's Talk Sites
100

What is the name of our back end partner who supports Fan Club?

What is Aptivada?

100

This is the process of comparing 2 variations of an ad to see which works better. 

What is A/B testing?

100

This is the name of the website where Media Strategists can submit tickets when they may need a little additional "help".

What is helpdesk? 

200

As of August 13th we have how many total Fan Club members?

What is 7,711?

200

What does the term API stand for?

What is Application Programming Interface?

200

This is the name of the website where Media Strategists can download their proposals.

What is Titan?

300

We have the Christmas Mortgage Miracle promotion starting in November. What is the deadline to have a sponsor?

What is October 24th?

300

This is the term for the percentage of people who land on a page of your website and then leave without clicking on anything else.

What is the bounce rate?

300

What is the name of the website where Media Strategists should be checking the progress of their digital campaigns?

What is Tapclicks?

400

We have 5 station Fan Clubs. Each needs to have a title sponsor by what date?

What is December 31st?

400

What does CTR stand for?

What is clickthrough rate?

400

This is the name of the website where you can continue your digital education in a "simple" way.

What is Simpli.fi or Bullseye training? 

500

All markets have monthly calls to review their numbers for Fan Club. To keep a level playing field what metric are all markets judged on?

What is engagement percentage? 

500

This is the percentage of people who completed a desired action on a single web page such as filling out a form. 

What is a conversion rate?

500

What is the name of the website where we review your digital pipeline?

What is Tableau?