Concepts
Appeals
Three
Four
Five
100

What prompts the speaker to speak at this particular point in time

Exigence

100

Evidence and facts appeal to this

Logos

100

repetition of initial consonant letters

alliteration

100

the repetition of a word or phrase at the beginning of successive clauses

anaphora

100

figure of speech in which two seemingly opposing and contradictory elements are juxtaposed

oxymoron

200

The audience present at the speech

Immediate audience

200

convincing an audience that the writer is benevolent and trustworthy

ethos

200

intentional and extreme exaggeration

hyperbole

200

a scheme in which several conjunctions are used to join connected clauses in places where they are not contextually necessary

polysyndeton

200

an imitation of a writer, artist, subject, or genre in such a way as to make fun of or comment on the original work.

parody

300

Arrangement plus diction, syntax, imagery, and figurative language

Surface features

300

using the first person plural pronoun

ethos

300

a figure of speech in which the part stands for the whole

synecdoche

300

Diction, combined with syntax, figurative language, literary devices, etc creates this

Author's style

300

the rules and principles that govern sentence structure in a language

syntax

400

What the speaker wants you to feel while listening and do after listening

Purpose

400

theorizing of cause and effect

logos

400

an extended metaphor

conceit

400

An emotionally violent, verbal denunciation or attack using strong, abusive language

invective

400

a form of understatement that involves making an affirmative point by denying its opposite.

litote

500

An audience that is not physically present but is affected by the speech

Mediated audience

500

appeals to the audience's physical, psychological, or social needs

pathos

500

A figure of speech that directly addresses an absent or imaginary person or a personified abstraction, such as liberty or love.

apostrophe

500

when events turn out the opposite of what was expected; when what the characters and readers think ought to happen is not what does happen

Situational irony

500

The major category into which a literary work fits.

Genre

600

The rhetorical strategy of extending a metaphor through an entire narrative so that objects, persons, and actions in the text are equated with meanings that lie outside the text.

Allegory

600

A direct or indirect reference to something which is presumably commonly known, such as an event, book, myth, place,or work of art.

Allusion
600

  To explain something unfamiliar by associating it with or pointing out its similarity to something more familiar

Analogy

600

The word, phrase, or

clause referred to by a

pronoun.

antecedent

600

A verbal description, the purpose of which is to exaggerate, distort, or oversimplify, for comic effect, a person’s distinctive physical features or other characteristics. Used to ridicule

Caricature