Ethos, Logos, or Pathos
Colgate toothpaste using a professional dentist to make people trust them
Ethos
The end of the essay
Conclusion
What is a claim?
A statement that is arguable
What does the R stand for in RACE
Restate the question
What is Ms. Katie's favorite color?
Pink
Commercials about sick/dying children that try to get you to donate
Pathos
The beginning of your essay. Starts with a hook, re-state your claim, list your reasons...
Introduction
What is a counterclaim?
What does the A stand for in RACE
Answer the question
What is Ms. Katie's favorite food?
Mac and cheese
Disney casting The Rock for the movie "Jungle Cruise"
Ethos
Where you list your reasons and provide evidence to back them up
Body paragraphs
What is a hook?
The opening line of an introduction
What does the C stand for in RACE
C cite the evidence
What is Ms.Katie's favorite animal?
A narwhal
You can save 15% or more on your car insurance by switching to Geico.
Logos
The OTHER SIDE of the claim
Counterclaim
What is a rebuttal?
When you explain why you disagree with the counterclaim
What does the E stand for in RACE
What is Ms. Katie's favorite Disney movie?
Aladdin
Commercials showing starving animals crying in cages
Pathos
When you prove the counterclaim wrong. "I disagree because..."
Rebuttal
What is evidence used for?
To prove why the claim is right
What are the TWO sentences you should always have for the E part of RACE
"This shows that..."
"This is important because..."
What is Ms. Katie's favorite kind of soda?
Mountain Dew