Professional Basics
What are the 3 main sections of a resume?
What are Education, Work Experience, and Leadership/Extracurricular Experience?
What type of audience is pulled from a list that is made up of your current customers?
What is a custom audience?
What does IMC stand for?
What is Integrated Marketing Communications?
What specific feature are social media platforms currently looking at discontinuing in the near future?
What are likes?
Which movie won the Family category at the 2019 People's Choice Awards?
What are the three components to an individual's personal brand?
What are the resume, cold email and cover letter?
List at least 4 of the 5 SMART marketing objectives.
What are Specific, Measurable, Actionable, Realistic and Time-Specific?
In what section of the IMC do you explore or consider an audience's values, interests and attitudes?
What is target market?
Which US state is the only one that borders one other state?
What is Maine?
What are the five companies that comprise FAANG? (five premier tech stocks)
What are Facebook, Apple, Amazon, Netflix and Google?
What are the four main components to an interview answer?
What are Situation, Task, Action and Results?
List the 3 main channels of digital marketing.
What are Google Ads, Facebook Ads and Email Marketing?
Name as many of the 9 IMC components as you can.
(team that lists the most correct answers will win the points)
What are Executive Summary, Situational Analysis, SWOT Analysis, Marketing Objectives, Target Market, Marketing Strategies, Marketing Tactics, Implementation, and Evaluation of Performance?
What online streaming service has just surpassed 10 million subscribers after recently debuting?
What is Disney+?
Which company planned to go public in 2019 but instead had to be bailed out by mega investor Softbank after draining their money supply?
What is WeWork?
In which country is the CV (curriculum vitae) generally preferred over a standard resume?
What is Europe?
What do Facebook pixels allow someone to track or measure with regard to a marketing campaign?
(Hint: looking for a one-word response)
What are conversions?
What year was Rocket League in contention for 100+ awards and nominations?
What was 2015?
Name the number that is three more than one-fifth of one-tenth of one-half of 50,000.
What is 503?
What did the S&P 500 close at yesterday?
(closest team gets the points)
What is $3090?
(team that gets closest to correct number gets the points)
Name 3 of the 12 most common/important marketing metrics?
(List as many as you can think of... no penalty for wrong guesses)
What are:
Qualified Leads, Number of Comments, Amount of Comments Shared, Customer Acquisition Cost (CAC), Net Promoter Score, Time Spent on Site, Monthly Recurring Revenue, Conversion Rate, Return on Investment (ROI), Bounce Rate, CLV/CAC Ratio, and Number of Trial Signups?
You have heard of the 4 P's that make up the Marketing Mix, but there are 3 more P's that can be included... name the four along with 3 guesses for the last 3 P's.
(Team that gets the most correct P's gets the points)
What are Product, Price, Place, Promotion, People, Positioning and Packaging?
(closest team will get the points)
What is 10,000?
(Closest team will get the points)
What is 116 years?