Niche Magazines
Name two things we stated in the presentation that a niche magazine can be based on?
lifestyle, profession, activities, culture, geographic area, style
What is the age range of the demographic who read this magazine?
12-19
List the first reason
Dedicated Market
What IMC mix did we use?
Direct Marketing
Name three examples of niche magazines from the slideshow.
Teen Vogue, Girls and Corpse, Practical Sheep, Knives, Private Islands, Elevator world, Guns of the wild west
What were the three interests listed about this demographic?
Celebrities, fashion, entertainment
List all three reasons
Dedicated Market
Consumers
Ads
What is Direct Marketing?
Direct Marketing: Use of non-personal form of communication to communicate with a select group of consumers.
List a benefit
allows brands to differentiate themselves
build a stronger, longer-lasting connection with its ideal audience.
stand out
appear more valuable
Reach specific audience
large Digital Presence
List a negative
Vulnerable to market changes
Risk of over-dependence on a single product or market
Likely to attract competition if successful
Smaller market size
Not suitable for a company that is small, but intends to grow
Limited growth