Have It Your Way
Marketing links producers to
a. distributors. c. marketers.
b. retailers. d. customers.
d. customers.
There are many activities in marketing that are interrelated and similar in purpose. These
activities are referred to as marketing
a. responsibilities. c. tactics.
b. functions. d. strategies.
b. functions.
Which of the following is a method used to communicate with customers:
a. Personal selling c. Customer orientation
b. Manufacturing d. Marketing concept
a. Personal selling
Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.
a. purchasing c. planning
b. pricing d. promotion
d. promotion
(HWM)
Which of the following activities is an aspect of marketing a service:
a. Finding out customers’ favorite coffee flavors
b. Determining how much to charge for a haircut
c. Developing a new, improved cell phone
d. Advertising the state of Michigan on television
b. Determining how much to charge for a haircut
Marketing is described as creating
a. exchanges. c. advertisements.
b. needs. d. gaps.
a. exchanges.
Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing?
a. Selling c. Pricing
b. Product/Service management d. Market planning
d. Market planning
DOUBLE JEOPARDY
Which of the following is an example of communicating with customers:
a. Creating a new product c. Choosing a store to distribute products
Which of the following is an example of communicating with customers:
a. Creating a new product c. Choosing a store to distribute products
b. Sponsoring a charity event d. Developing a marketing plan
b. Sponsoring a charity event
Which marketing function involves determining where products will be sold?
a. Channel management c. Promotion
b. Servicing d. Selling
a. Channel management
(WTB7)
The marketing function that is responsible for the flow of goods or services from the producer to the customer is
a. purchasing. c. selling.
b. product/service management. d. channel management.
d. channel management.
Which of the following is a marketing activity:
a. Balancing customer needs with wants c. Communicating with customers
b. Leading a project team d. Lowering operational expenses
c. Communicating with customers
Which marketing function involves creating the correct product mix for a business?
a. Product/Service management c. Selling
b. Marketing-information management d. Financing
a. Product/Service management
The purpose of communicating with customers is to
a. gather participants for a survey. c. determine prices.
b. befriend customers. d. attract customers’ interest.
d. attract customers’ interest.
In what marketing activity do businesses engage to meet the wants and needs of consumers?
a. Market planning c. Product/Service management
b. Cost-benefit analysis d. Pricing
c. Product/Service management
(WTB7)
Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.
a. Selling c. Pricing
b. Promotion d. Purchasing
b. Promotion
DOUBLE JEOPARDY
What provides the basis for all marketing goals and actions?
a. Pricing c. Budgeting
b. Planning d. Retailing
b. Planning
Making both buyers and sellers feel they are getting good value is part of the __________
function of marketing.
a. promotion c. financing
b. pricing d. purchasing
b. pricing
In an overall sense, where does marketing occur?
a. Wherever advertisements are c. Wherever businesses are
b. Wherever stores are d. Wherever customers are
d. Wherever customers are
A product being in great demand is a factor that might encourage businesses to
a. decrease inventory. c. adjust prices.
b. contact competitors. d. gather information.
c. adjust prices.
Triple Jeopardy
(HYW)
Which of the following items cannot be marketed:
a. Holiday c. Hopefulness
b. Health d. Hawaii
c. Hopefulness
Which of the following influences the process of determining price:
a. Customers’ perception of value c. Purchase location
b. Publicity d. Sales promotion
a. Customers’ perception of value
Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making
business decisions is the responsibility of
a. market planning. c. marketing-information management.
b. product/service management. d. product development.
c. marketing-information management.
DOUBLE JEOPARDY
Of the following, which is a durable good:
a. Coffee mug c. Hamburger
b. Insect repellent d. Lip balm
a. Coffee mug
Identify the marketing function in the following situation: While shopping at the mall, Susan
is asked her opinion of different brands of shampoo.
a. Promotion c. Behavioral segmentation
b. Marketing-information management d. Specialty advertising
b. Marketing-information management
(HYW)
In the marketing concept, whose point of view matters most?
a. Seller’s c. Marketer’s
b. Buyer’s d. Planner’s
b. Buyer’s