Category 1
Known worldwide as a provider of color systems and technology used in the graphic design, printing, publishing, textile, and plastics industries
What is Pantone, Inc.?
Amy’s Boutique connects with her loyal customers using which free advertising tool?
what is social media?
At which stage of the fashion cycle is a trend considered dull and boring because the market is saturated?
What is Decline?
What is the sequence or 'flow' of mouse clicks or keystrokes which a user makes in navigating through web pages or websites?
What is clickstream data?
Stage of the fashion cycle is a trend considered dull and boring because the market is saturated?
What is Decline?
Before leaving the store, Jada completed and submitted an application for a card that will give her discounts in the store. Which service will this card provide Jada access to her discounts?
What is a Loyalty Program?
Which is an example of a color service?
What is Huepoint?
Retail items sold through multiple channels are called
What is Multichanneling?
A fashion forecaster would be interested in watching or attending award events such as the American Music Awards, The Emmys, or The Oscars PRIMARILY to:
What is Observe what the celebrities are wearing?
The visual merchandiser prepares the new spring merchandise plan for Foot Locker shoe and apparel retailer. Which tool should be used to create the plan?
What is a Computer Aided Design (CAD)?
Short lived fashions are
What are fads?
Target alerts customers of special sale prices when they are physically near a Target location. Which type of technology are they using?
What is geotracking?
The lifespan of household products in terms of colors and patterns is
What is 10 years?
What is a standard bar code, now updated, that includes numbers as well as bars and spaces?
What is a UPC?
At the introduction stage of the fashion cycle, new styles are:
Usually accepted by only a small number of fashion leaders.
A store uses Twitter to inform customers about an upcoming sale. Which type of technology is being used?
What is Social Media?
Consumer research is a study of
What is Fashion preferences, income levels, lifestyles, and shopping habits?
What is an electronic light beam reader that feeds bar code information to a computer?
What is a electrical optical scanner?
Predicting fashion trends is:
What is forecasting?
Makayla wants information about Belk’s new merchandise, career opportunities, and current trends. The tool she should use is a:
What is a website?