MKT Intelligence system
consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights.
What is Marketing Intelligence system?
Refers to defining the very purpose of the intelligence program, the user groups and timeframe of the intelligence activities, and the specific topics of which the user groups will need information on a regular basis.
What is intelligence scope?
Is the systematic monitoring, collection, and analysis of publicly available information about consumers, competitors, and developments in the marketplace
What is market intelligence?
Strategic marketing, scoring applied to MKT, virtual platforms and market research are...
What is factos involved in markets intelligence.
we can identify four types of organizations or market behaviors...
What is adaptive, visionary, opportunistic and passive organizations?
Target markets, marketing channels, Competitors, Publics, micro and macroenvironment .
What is marketing environment?
Need analysis, secondary information, primary information, analysis, delivery, utilization and feedback form part of.
What is Intelligence process?
Aims to collect, classify, analyze and distribute timely and reliable information about the market and the company's performance in it.
What is market intelligence?
Companies often define themselves in terms of products, Market definitions of a business, however, describe the business as a customer satisfying process.
What is business definition?
They give credibility to new forms of competition and enable the elimination of mistakes made during marketing activities.
What is Methods of measurement?
The heart of the internal records system (Internal database)
What is order to payment cycle?
It also includes intelligence deliverables, which are concrete output of the intelligence process.
What is intelligence tools?
Improve strategic decision making by understanding the consumer environment, assessing and tracking competitors’ actions, and providing early warnings of opportunities and threats
What is the goal of competitive marketing intelligence?
The purpose of identifying the company’s strategic business units is...
What is to develop separate strategies and assign appropriate funding?
Measuring marketing and other market activities makes it possible to better ...
What is allocate the resources of an organization?
Marketing managers need timely and accurate reports on current sales.
What is Sales information system?
Internal network of intelligence users and contributors from different parts of the organization, as well as an external network of information sources that may include outsourcing partners, databases, industry consultants, research report providers, and so forth.
What is intelligence organization?
The information collected, duly processed and analyzed facilitates...
What is the interaction between people, the systematization and study of facts and the understanding of situations supporting the decision-making process.
Consists of its structures, policies, and corporate culture, which is the shared experiences, stories, beliefs, and norms that characterize an organization.
What is a company's oganization and organizational culture?
Concentrates not only on the relationships between costs and the activities which cause them, but also focuses on the evaluation as to whether these activities provide added value
What is activity based costing (ABC)?
Controls much of the internal processes of a company, like sales control, billing, accounting, finance, supply and suppliers, SAI it's an example of it...
What is Enterprise resource planning (ERP)?
Searching and indexing, integration with external data sources (CRM/ERP) application programming interface,Granular access rights of users,Dashboards of content that can be customized are ...
What is intelligence tools features?
Hire external experts to collect intelligence
Network internally and externally
Take advantage of government-related data resources.
Are examples of...
What is the actions a company must take to improve quantity and quality of its marketing intelligence?
The business concentrates on achieving superior performance in an important customer benefit area valued by a large part of the market.
What is differentiation?
Model in which an organization’s strategic objectives and mission can be transformed into a set of measures , gives managers a quick and comprehensive overview of their business look at company operations from four perspectives, financial , customer, internal processes and infrastructure and learning.
What is balanced scorecard?