Chapter 5
Motivation that is driven by raw emotions is called ________.
A) effect
B) hedonic
C) utility
D) affect
D) affect
________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities.
A) Actual self
B) Self-esteem
C) Self-concept
D) Self-ego
C) Self-concept
________ refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her environment.
A) Self-image
B) Consumer image
C) Personality
D) Mirror image
C) Personality
________ is a lasting, general evaluation of people, objects, advertisements, or issues.
A) An object
B) A power
C) An attitude
D) An image
C) Attitude
When a need is aroused that the consumer wishes to satisfy, the ________ process has been activated.
A) homeostasis
B) want
C) desire
D) motivation
D) Motivation
A person's conception of how he/she would like to be is called ________.
A) self-image
B) ideal self
C) self-concept
D) self-esteem
B) Ideal self
According to Freud, the part of the personality that seeks immediate gratification is called the ________.
A) ego
B) super ego
C) conflict
D) id
D) id
Which attitude function is associated with a focus on particular social identities and lifestyles
A) Utilitarian
B) Value-expressive
C) Ego-defensive
D) Knowledge
B) Value-expressive
When a woman buys expensive jewelry, which of the following needs is most likely being expressed?
A) Hedonic
B) Utilitarian
C) Rational
D) Biogenic
A) Hedonic
________ is the promotional strategy that involves select consumers altering some aspects of their selves to advertise for a branded product.
A) Halo effect
B) Identity marketing
C) Impression management
D) Self-extension
B) Identity Marketing
Match.com and eharmony.com measure identifiable personal characteristics called ________.
A) personality traits
B) personality image
C) personality matches
D) ego matches
A) personality traits
Which of the following general attitude functions is most closely related to the basic principles of reward and punishment?
A) Utilitarian function
B) Value-expressive function
C) Ego-defensive function
D) Knowledge function
A) Utilitarian function
Sally always buys Coca-Cola out of habit, which is an example of ________.
A) routine buying
B) low passion
C) inertia
D) flow state
C) Inertia
The ________ refers to our more realistic appraisal of the qualities we have and don't have.
A) ideal self
B) inner self
C) actual self
D) outer self
C) actual self
Freedom, youthfulness, achievement, and materialism are characterized as U.S. ________.
A) core values
B) belief systems
C) value systems
D) coercive norms
A) core values
All multiattribute attitude models specify the importance of attributes, beliefs, and ________.
A) action variables
B) motivations
C) regency of events
D) importance weights
D) importance weights
Goals can be considered positive or negative. This is an expression of a goal's ________.
A) direction
B) valence
C) strength
D) dissonance
B) Valence
________ is the way we assume others expect us to act.
A) Looking-glass self
B) Self-fulfilling prophecy
C) Collective self
D) Self-concept
B) Self-fulfilling prophecy
________, one of Freud's followers, proposed that people can be described as moving toward others (compliant), away from others (detached), or against others (aggressive).
A) Alfred Adler
B) Carl Jung
C) Ernest Dichter
D) Karen Horney
D) Karen Horney
Psychologist David Katz developed the ________ of attitudes.
A) clinical theory
B) classical theory
C) neoclassical theory
D) functional theory
D) functional theory