FEATURES
APPLICABLE TO MOST
PERVASIVE
NEW BEGINING
INTRODUCTION
MAKERS PRESENCE IS NOT ESSENTIAL
NON-PERSONAL
MAKE KNOWN
AWARENESS
APPLICABLE TO
IDEAS GOODS AND SERVICES
MAKE NAME
GOODWILL/ BRAND NAME
KEEP REINFORCING
PERSUASIVE
INFLUENCE THOUGHTS
ATTITUDE FORMATION
INFORMATION OF MAKER ESSENTIAL
IDENTIFIED SPONSOR
THE BIG 'I'
INFORMATION