Let's Get Technical
What are 2 ways to identify if a website has duplicate content?
Copy and paste content into Google
Run a Sitebulb audit
Which of the following has the most impact on search engine ranking:
Page Title
Meta Description
URL
Page Title
Which of the following are metrics?
City
Avg. Session Duration
Pageviews
Browser
Device Category
Avg. Session Duration and pageviews
What is the minimum recommendation from Google in terms of ads within a group on the Search network?
2 expanded text ads and 1 responsive search ad
True or false - Canonical tags dictate which page should be indexed by search engines
False - Canonical tags provide a suggestion. Search engines can choose to index a different URL.
Name 2 search engines other than Google and Bing
Yahoo, Baidu, Yandex, DuckDuckGo, Ask, YouTube
What is the length of a session in Google Analytics?
30 minutes
Name three types of ad extensions
Sitelink extensions, call extensions, callout extensions, structured snippets, location extension, price extension
Which response code passes most of the SEO juice from one URL to another?
301 redirect
What is the character limit for image alt text?
There is no limit
True or false - Creating a segment in GA permanently affects all data from that point on
False - segments can be used to analyze a subset of the data within a report.
Which factors determine ad quality?
Expected CTR, ad formats, ad relevance
Expected CTR, landing page experience, ad relevance
Expected CTR, max CPC bid, landing page experience
Max CPC bid, landing page experience, ad relevance
Expected CTR, landing page experience, ad relevance
Which of the following is the preferred way to structure content on a page?
Inline styles
Tables
Linked stylesheet
Linked stylesheet
What does NAP stand for and why is it important?
Name, Address, Phone Number
These should be consistent everywhere they are present online for local SEO
What are two options for goal types?
Destination
Duration
Pages/ Screens per session
Event
Smart Goal
What is the smallest size area that can be geographically targeted within Google Ads?
1 mile
Which of the following is best for ensuring a site is accessible?
Using red text to indicate required fields on a form
Using black text on a gray background
Using simple headings and adequate spacing between elements on the page
Using the file name fo image alt text
Using simple headings and adequate spacing between elements on the page
True or false - Google's Penguin and Panda algorithm updates both penalized sites with too many spammy links
False - Penguin impacted sites with spammy links; Panda impacted sites with poor quality content
What is the difference between a visitr and a unique visitor?
A unique visitor is the number of unduplicated visitors to your site over a certain period of time
Which audience type is best for achieving brand awareness with Google display ads?
In-Market
Remarketing
Affinity
Custom Intent
Affinity