PESO
Difference between advertising and public relations
What is paying for placement?
Building relationships with reporters
What is media relations?
Twitter, Facebook, Insta
What are examples of shared media?
Circles
What is the Main Topic?
Percentage of media Storie pitched by a PR person
What is 80 percent?
A website
What owned media?
Backgrounders or fact sheets
What are ways to get more info to the reporter?
What is digital PR?
Annual reports
What is an example of a channel?
Similar to a headline
What is the subject line?
an email blast to volunteers
What is owned media?
Gives a reporter a heads-up of something scheduled
What is advisory?
The Cat's Meow
What is Professor Langston's company example..
MapMy Fitness
What is an example of community?
Keep it short and __________
What is to the point?
an Insta campaign centering on team spirit
What is shared media?
Giving reporters great stories?
What is the heart of earned media?
Building relationships, promoting events, promoting issues
What are digital footprints?
The Metropolitan Opera site
What is an example of context?
What is how most pitches are made?
What earned media?
Bloggers and influencers
Who are other 'targets' of media relations?
Raise awareness for brand, build trust, enhance reputation
What is authority?
Shares, referrals, driving sales
What are advantages of owned media?
The heart of the story
What does the reporter want?