Industry News
This company is the largest ad spender in the US
What is Amazon?
YTD Ad Spend
$3.5 million
This KPI measures how visible our products are for any given keyword
what is Share of Voice?
The repository for all marketing SOPs.
What is the Marketing SOP Library?
Amazon's stock price (+- 10%)
What is $3,111 / Share
Sales rank measures this
how well your product is selling when compared to its category
This tactic allows us to schedule bid and budget adjustments for select campaigns
what are automated actions?
The department that creates partner allocations in Platform.
What is Accounting?
Amazon has recently begun increasing the number of ad spaces to promote these
What are private label brands
Equation to calculate eCPM
(cost / impressions) * 1000
The two ways to download daily date from Kenshoo?
what are insights panel and scheduled reports?
Q: Required brand control (BABB% score) for a brand to launch DSP ads
A: What is 70% (custom creative) or 75% (remarketing) (either percentage acceptable)
Amazon's market cap (ie total market value)
What is $1.5 trillion
YTD - what % of impressions have been served by broad match keywords? (correct within 10%)
ps: I understand this is not how jeopardy works, but just answer the question
44%
The tab in the analysis grid that displays ASIN-level reporting
what is the Ads tab?
Q: Ways to navigate to insights in Azure DevOps (name at least 3)
A: Search bar, brand plan backlog, Digital marketing dashboard, my work items
Amazon just acquired this start-up to compete with Tesla
What is Zoox?
% of total YTD spend allocated to Sponsored Brands (correct within 5%)
14%
Q: The required fields when creating a campaign name in Platform. (You must get all 7)
A: What are: brand, marketplace, funding source, brand strategy, ad strategy, ad tool, and ad type