ReSci History
This was ReSci's product name before the launch of Cortex.
What is adaptive?
Jordan's recently enjoyed this show, it's too hot to handle
What is the Floor is Lava?
This three letter acronym usually refers to the text embedded in the button of an email.
What is the CTA (Call to Action)?
A way to see the small actions that your individual customers do each day.
What is Microscope?
This Salsa dancing sales person signed one of our longest lasting clients, Entertainment Earth, and also consistently said the most inappropriate remarks.
Who is Allen Lin?
This ReSci sales member lived dangerously as a stunt person
Who is Tara?
This term, another word for a tracking pixel, was named for a packet of data a program receives and sends back unchanged. There's a Sesame Street character that's crazy about them.
What are cookies?
A way to easily personalize an email using items available for sale on a website.
What is product recommendations?
This was Jerry and Andrew's first venture before ReSci's vision took its place.
What is IncentiBox?
This honorary sales team member is the superior Loaf shaped canine in the office
Who is Teddy?
This three letter acronym allows you to define how much a customer must spend/buy in order to break even.
What is the CAC (cost of acquisition)?
This part of Cortex allows you to view all of the important email metrics for your campaigns
What is AI stats?
Jerry and Andrew met at this high school in the Valley.
What is El Camino?
James has competed in a number of Ironman competitions including the World Championships which takes place in this tropical location.
What is Kona?
This type of analysis allows you to identify trends between groups of customers based on a time bound grouping.
What is cohort?
A way to narrow product recommendations to a specific category or item type.
What is Item Targeting?