moves/manipulates data from 1 source to another
Data Flow
Variable that can contain a value
Property
ESM
Event Strategy Manager
SDE
strategic data environment - this environment stores all of our data supply chain
specific data manipulations
Data Transform
All Rules belong to a class, “Pages” can see rules that are in their class, or that they inherited from their parent classes.
Class
CTA
click to action
CKS-A
customer knowledge services
fact: SDE + CKS-A get pulled into Pega SQL
Then run batch to cross reference to see if any new customers are in new database
Determines if a customer should or should not get a message
Strategy
Most Rules are in both a Ruleset and Ruleset Version. This allows for rules to be modified over time in a controlled way
Ruleset
RTSA
real time streaming architecture
GMP
Global Marketing Platform
Sequential section of code
Activity
A data record is an instance of a data type stored for your application. For example, Customer records would include data specific to each customer, such as name, email, phone number, and so on.
Data Record
PCF
Pivotal Cloud Foundry
Boolean Logic String
When Rule
IH
Interaction History