Marketing
A specific group of customers at which a company attempts to aim their products.
What is target market?
This is a term for the reduction in the prices of goods or services.
What is a discount?
Visual techniques used to attract the attention of customers.
What is point-of-sale displays?
This is the big day for e-tailers, the Monday after Thanksgiving.
What is Cyber Monday?
This is used to encourage people (customers) to buy a company’s product.
What is promotion?
The intermediary between the manufacturer of products and the retailer; buys products in bulk from manufacturers to sell to retailers.
What is the wholesaler?
The process of coding information so it cannot be easily read by an unauthorized party.
What is encryption?
A detailed list of ready-to-sell items a retail store has on hand.
What is an Inventory?
E-tailing is also known as...
What is e-commerce or online retailing?
This is a paid message sent from the company to the public in order to introduce a new product or service
What is advertising?
SEO, what companies use to make sure their business website is ranked highest on a web search results page, stands for this...
What is Search Engine Optimization?
This cycle is when the product is becoming established into the market
What is the growth cycle?
This means that a transaction has occurred and changes have been made to a customer’s account.
What is Purchases?
This entices customers to buy last minute, impulsive items
What is comparison shopping?
This is the amount of money a store charges a customer for merchandise.
What is Price?
This is another term for price promotions.
What is sales promotions?
This cycle is when the product is well-established in the market.
What is the maturity cycle?
Retailing means a store sells directly to the...
What is the customer?
EDI stands for this.
What is Electronic Data Interchange?
These are the 4 P’s of the marketing mix.
What are Product, Price, Place, Promotion?
This can be carried out through the following advertising mediums: newspapers.magazines, direct mail, Internet, billboards, word-of-mouth, and radio.
What is advertising?
This cycle is when the product is decreasing in value in the market, sales are declining and product becomes of little interest to consumers.
What is the decline cycle?
These entice customers to buy last minute, impulsive items.
What is point-of-purchase displays?
This is sending the same message indiscriminately to (large numbers of recipients) on the Internet.
What is spamming?
Coupons are used to encourage the purchase of new products and help products slowing down in this.
What is sales?