SOCIAL MEDIA
Who is the CEO of Facebook and Instagram
Mark Zuckerberg
A form of social media advertising in which a brand pays to show a social post to people who do not already follow the brand’s social accounts.
Boost, boosted post
Which country was tick toc developed
China
Which year was tic tok launched outside of China
2017
What does CPC stands for ?
Cost Per Click
What name do Twitter users give to the account name identifier: @username?
Handle
A customer who loves your brand so much that they promote your products or services without being asked
Brand Advocate
You wish to reach a new target audience who are actively looking for the types of products or services your company provides, which of the following digital marketing channels is most appropriate? A. Mobile marketing, B. Email marketing, C. Search engine marketing, D. Social media marketing
Search Engine Marketing
What year did Instagram launches Instagram Stories
2016
Within Display Advertising what number does the term CPM refer to?
Cost Per Thousand
You wish to increase online sales, what type of marketing would have the most immediate return on investment when generating new sales for your business?
Search Engine Marketing (PPC)
A type of bot that uses artificial intelligence to answer questions and perform simple tasks in messaging apps such as Facebook Messenger.
Chatbot
There are two key aspects to any Search Engine Marketing (SEM) strategy; Choose the correct two: 1 PPC & Analytics 2. SEO & PPC 3.Strategy & SEO 4. SEO & Analytics
SEO & PPC
What year was instagram founded
2010
What is referred to when relevant search traffic has been achieved through a PPC campaign, and which then leads to completion of some pre-defined objectives?
Conversion
You are determined to achieve some practical value from social media, and now you wish to engage with the leading industry voices in your sector. Which social media platform will help in particular?
A measure of how many people who view a social post, ad, or other piece of content go on to read more, buy, or take some other action. It’s a useful metric because it measures how effectively your social content drives people to your owned web properties.
Click-through rate (CTR)
What is the term that describes the position of a website in organic search results?
Ranking
What year was facebook founded
2004
You wish to use display advertising alongside other elements of your digital marketing campaign including PPC, social media and email marketing. What is this tactic or approach called?
Integration
Who is the founder of Instagram
Kevin Systrom
A specific location added to a photo, video, or other social media post.
Geotag
You are developing plans for a new campaign and your product is targeted at the professional 35-45 age demographic. Identify a platform that would most effective in addressing this market?
What year did Instagram announces the launch of IGTV?
2018
You have been 'split testing' different Facebook ad versions across several campaigns. Now you wish to make bulk changes to the ads. Which Facebook tool will allow you do this most efficiently?
Facebook Ads Manager