TripleLift 101
TripleLift's creative platform.
What is the Wizard.
TripleLift's five display formats include.
Image, Carousel, Scroll, Cinemagraph, and Window.
TripleLift's four video products.
What are Branded Video, In-Stream, OTT, and Advanced TV.
The two ways to publish content.
What is build from scratch, and curating existing content.
This tool reports out on real time bid activity.
What is an Exchange Trap.
Founders Eric Berry, Shaun Zacharia and Ari Lewine started TripleLift in this year.
What is 2012.
The number of images allowed within a Carousel and Scroll format.
Carousel 3-10, Scroll 2-3.
This format has a 38% higher brand recall compared to similar formats.
What is Branded Video (compared to outstream).
The number of sites available for ContentDial.
What is 175.
This functionality is an add on to native display and video formats.
What is Reveal.
TripleLifts company values.
What is: win as a team, embrace and drive change, learn and grow, take initiative, and crush it daily.
The technology used to ensure all images look beautiful across every placement.
What is Computer Vision.
The average clearing price for branded video, globally.
What is $7. ($6-$8).
The estimated time to go into market.
What is 4-6 weeks.
This tool quickly and easily displays data for performance deals, allowing easy insight for troubleshooting.
What is the Deal Health Tool.
TripleLifts' company positioning statement.
TripleLift is the technology company that invents, powers and scales ads that earn consumer attention.
TripleLift was the first to bring native into this marketplace.
What is Real Time Bidding (RTB) or Programmatic.
This format is user initiated.
What is click-to-play video.
The number of branded content partnerships scanned by our insights platform.
What is 750,000+ branded content partnerships.
The maximum number of creatives allowed in a single Wizard account.
*Caveat - you can go over this number, but there are nuances.
The first employee hired by TripleLift, working here till this day.
Who is Kevin Kerr (Software Engineer III).
This helps make campaigns stronger, and relationships stickier.
What are performance deals.
The connection type that provides video metrics directly in a DSP.
What is NVoV.
ContentDial is.
An insights-driven solution that helps agencies plan multi-publisher branded content campaigns, create and develop unique content for each site, leverage publishers to amplify the content, and optimize KPIs based on individual publisher performance.
This code is required in all DCO tags.
What is "&callback=doDco".