Sustainability
The only major beauty retailer to offer a recycling-rewards program as part of its brick and mortar operations?
Credo
_____ is the highest percentage of waste from the beauty industry
Plastic
Men's market was at $4.4 Billion in 2018, its forecast is expected to reach what in 2022?
$166 billion
Why is it hard to realize the practice of sustainable supply chain?
Although companies are committed to this practice, they violate them unknowingly.
By 2020, what percent of US consumers will be classified as multicultural?
50%
List 3 Sustainable Beauty Companies
Native
Burt's Bees
RMS Beauty
Drunk Elephant
___ % of plastic ends up being recycled
9%
Which brands drive sales across all product segments for the Men's market? Premium, Mass or store?
Mass brands
Supply chain Problems found in China and Taiwan
dangerous working conditions, chronic overtime issues, marginal environmental practices
What is the difference between diversity and inclusion?
"Diversity- focused on the demographics such as gender, race, ethnicity, sexual orientation, veteran status... and Inclusion is a measure of culture that enables diversity to thrive. It requires that everyone's contributions be valued."
Direct and Indirect Ways to encourage sustainable practices
Evaluate suppliers by using sustainability performance.
Survey suppliers on their practices.
Provide training and foster peer learning.
Select high performing suppliers to pilot new sustainability initiatives.
What commission provides the "Green Guide"
Federal Trade Commission
Which requires testing? THC or CBD?
THC requires testing
Name three classes of trade.
Pop-Up, Vending Machines, Kiosks, Carts, Subscription Boxes
What does truly inclusive marketing elevate?
The stories and voices of people that have been underrepresented
Consumers are looking for what, when they are aware of sustainable practices
Functional benefits, product safety, quality and social benefits
The Beauty Industry is worth $___ Billion per year
$500 Billion
visual ads that clearly explain the product, they are price sensitive.
Environment and sustainability
What are some ways to understand your audience better?
Look at available data, understand document representation, industry events, focus groups...
Do people really want to buy more sustainable products?
yes or no. Support your answer.
___ of packaging units are produced globally every year by the cosmetic industry
120 billion units
In 10 years, what is CBD beauty forecasted to reach?
$25 Billion (means that CBD skincare amasses 15% of the total skincare market at that time)
Name three types of Direct Marketing
Informercials, home shopping, Inserts, Catalogs, telemarketing, Direct Mail, Email Marketing, Internet
Define Culture appropriation
The act of taking or using things from a culture that is not your own, especially without showing that you understand or respect the culture.