Acronyms
TRP
What is the acronym for targeted rating point?
= Budget / TRPs
What is the formula for CPP
1945
What year was Johnsonville founded?
UGA
Where did Logan graduate college?
Reaching 1% of any given population
What is a TRP?
SOV
What is the acronym for share of voice?
= Budget * 1000 / Impressions
What is the formula for CPM
Low and slow
What is the correct way to grill a brat?
New York
Where did Oscar just move from?
Provides inventory in programmatic platforms
What is an SSP?
DMA
What is the acronym for designated market area?
What is the formula for TRPs?
Shelly Stayer
Who is the chairwoman of the board?
Lake Superior
Where is Hanna's favorite summer spot?
Targeting by location, purchase data, interested in etc
What is behavioral targeting?
BDI
What is the acronym for brand development index?
=Impressions / Universe * 100
What is the formula for GRP/TRP?
Sausage Strips
What is Johnsonville's newest product?
Minnie
What is the name of Jessie's cat?
Outlines when and where spot tv units will run
What is a salesman's schedule?
ISCI
What is the acronym for Industry Standard Coding Identification?
= (X2 - X1) / X1 * 100
What is the formula for percent change?
1978
What year did Johnsonville air their first TV commercial?
Volunteer ski instructor
What is one of Nicole's winter hobbies?
A small pieced of data stored by the web browser
What is a cookie?