Display Advertising
Pricing model commonly used in programmatic advertising.
What is CPM (cost per mille)?
The result is labelled with "Ad" on the left.
How do you identify a paid search ad on the search engine results page?
Error. Page not found!
What is a 404?
The biggest social media site around, with more than two billion monthly active users.
What is Facebook?
Autodesk's flagship computer-aided design software.
What is AutoCAD?
A platform used on the buyer’s side in programmatic advertising.
What is DSP (Demand Side Platform)?
Used to define when your ads should appear, targeting your ads to people more likely to become your customer.
What are keywords?
Blurb at the top of Google results page to quickly answer a searcher's query.
What is a featured snippet?
World's largest professional network on the internet with more than 700M professional members.
What is LinkedIn?
The biography of a person written by that person.
What is an autobiography?
Commonly used ad-management platform that helps advertisers plan and manage digital campaigns.
What is CM (Campaign Manager) or DCM (DoubleClick Campaign Manager)?
Used to organize your individual ads by a common theme.
What is an ad group?
Formerly Google Webmaster Tools, this helps you measure your site's search traffic and performance.
What is Google Search Console?
Send your message across the web in 280 characters or less.
What is Twitter?
Examination of a cadaver to determine or confirm the cause of death.
What is an autopsy?
Real-time bidding mechanisms is best compared to this major economic infrastructure.
What is a stock exchange?
Prevents your ad from being triggered by a certain word or phrase.
What is a negative keyword?
Google's web crawler
What is Googlebot?
Rebranded in 2012 from Weixin for the international market.
What is WeChat?
Independent in mind or judgment; self-directed.
What is autonomous?
Publishers are moving away from the traditional waterfall auction to one that offers inventory to multiple ad exchanges and supply-side platform simultaneously.
What is header bidding?
Expected clickthrough rate, ad relevance, and landing page experience.
What are the factors that influence the quality score?
A file where you provide information about the pages, videos, and other content on your site, and the relationships between them.
What is a sitemap?
Oracle & Walmart
What is TikTok?
Relating to diseases caused by antibodies produced against substances naturally present in the body.
What is autoimmune?