Inbound Marketing
What do the terms TOFU, MOFU, AND BOFU refer to in the marketing funnel?
What is Top of Funnel, Middle of Funnel, and Bottom of Funnel
What year did Drip pivot to be ecommerce focused?
2019
This company has 526 employees
Klaviyo
Who said "IF DOGS DON’T LIKE YOUR DOG FOOD THE PACKAGING DOESN’T MATTER"?
Stephen Denny (Author, Keynote Speaker)
What does the term CPM refer to?
Cost Per Mille (thousand)
Content that continues to provide value to readers no matter when they stumble upon it. In other words, it can be referenced long after it was originally published, and even then, it's still valuable to the reader
Evergreen Content
In what year was Drip founded?
Which company's headline (currently) is "Bring your audience data, marketing channels, and insights together so you can reach your goals faster—all from a single platform."
Mailchimp
Who said "You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."
Steve Jobs
An email marketing term that refers to a reputation rating from 0-100 for every outgoing mail server IP address.
Sender Score
A person who visits a website more than once within a period of time. Marketers use this term in contrast with overall site visits to track the amount of traffic on their website.
Unique Visitor
How many total integrations does Drip have?
99 (11ish of them are ecommerce)
This company was founded in 2003 (two possible answers)
Who said "People don't buy what you do; they buy why you do it. And what you do simply proves what you believe"
Simon Sinek
The overall experience a customer has with a particular business, from their discovery and awareness of the brand all the way through their interaction, purchase, use, and even advocacy of that brand.
User Experience (UX)
This type of link is used when a website does not want to pass search engine authority to another webpage. It tells search engine crawlers not to follow or pass credit to linked websites
No-Follow Link
How many ecommerce customers does Drip have?
3,359
This company was founded in 2013 and was originally called Soundest before rebranding to its current name.
Omnisend
Who said "You can't sell anything if you can't tell anything"?
Beth Comstock (CMO @ GE)
A summary of your ideal buyer, based on market research, data and hypothesis. The representation helps marketers define their ideal audience
Buyer Persona
A very targeted search phrase that contains three or more words. It often contains a head term, which is a more generic search term, plus one or two additional words that refine the search term.
Long-Tail Keyword
How many current customers does Drip have (all, including non ecommerce customers)
6,564
How many customers does Omnisend (claim to) have?
50,000+
Who said "There is no marketer in the world with more than three years experience"?
Andréa Mallard (CMO @ Pinterest)
The percentage of people who completed a desired action on a single web page, such as filling out a form.
Conversion Rate