Marketing Communication is good
This model includes attention, desire etc.
What is AIDA?
The generation born after 1995
Who is Generation Z?
the slogan: "it's finger licking good" fits to this company
Who is KFC?
An illustrative and informative explaination of a person from the target group
What is an persona?
Is the model we use in order to choose objectives
What is DAGMAR?
Is there paradigm with a one-way communication
What is the Transmission paradigm?
This communication strategy is used to taget intermediaries who then target end users
The study of signs
What is semiotics
The slogan: "open hapiness" fits to this brand
Who is Coca Cola?
This brand had the #LikeaGirl campaign
Who is Always?
What is connotation?
The paradigm where Kotlers model and IMK fits to
What is the interactive paradigm?
The capital city in Peru
What is Lima?
This model talks about the central route and the peripheral route
What is the ELM model?
the slogan: "Taste the rainbow" fits to this brand
The animal used in Linux' Logo
What is a penguin?
Is the planet where one of the moons is called "europa"
What is Jupiter ?
This Campaign pictured celebrities and fictional figures with a milk mustache
What is "Got Milk?"
The elephant icon represents this political party in the US
What the republicans?
The (greek) appeal that appeals to the recievers trust
What is Ethos
The sentence / composition of words and pictures, when we talk about Semiotics
What is Syntagm?
This grid indicates that consumers not nessecarely always follow the cognitive -- Affective -- Behavioral pattern
The meaning or thoughts a sign expresses, that a audience interprets via connotations
what is the signified?
The model fitting to the transmission paradigm, created by to authors originally testing transmitting equipment
what is the Shannon & Weavers communication model?
Somehing that describes How many from the target group are exposed to the medium vehicle
What is usefull reach?