General
What is the order of the 3 stages of the buyer’s journey process?
Awareness, consideration, decision
Is posting content to attract users a part of the buyer’s journey process or something the business has to do in the awareness stage?
Business
Give two examples of what a business will post during the consideration stage.
Examples: comparison posts on social media, videos, podcasts, expert guides/case studies, FAQ's, reviews, etc.
Is this the last stage for the buyer or the business?
Buyer
Is the loyalty stage a part of the buyer’s process or something the business has to consider?
Business
What are the 4 stages of the business’s perspective of the buyer’s journey analysis in order? (Hint, it’s very similar to the buyer’s journey process!)
Awareness, consideration, decision, loyalty
What type of users is the business trying to attract by posting content to attract users?
Users who have symptoms of a problem that the company can solve
What specifically does the business do and show through posting information in the consideration stage?
Businesses post information that compares their product with others and shows why they are the best option for users with that problem.
What does the consumer do in the decision stage?
Consumer has a list of options and decides on their final purchase decision
What does the company do during the loyalty stage?
Making sure the customers buy again from the same brand or company. Also, making sure that you create new content, or products so that consumers are continually engaged
Which is not a product of Screencast-O-Matic?
a. Work management
b. Stock libraries
c. Video editor
d. Screenshots
a. Work management
What happens during the awareness stage in a buyer’s perspective?
Consumer begins to have symptoms of a problem and researches to clearly identify the problem
What is the main thing that occurs during the consideration stage in terms of the buyer?
The buyer clearly identifies their problem, begins researching for solutions
What are the two different plans Screencast-O-Matic has to offer?
Solo and Team plan
What are some examples of content that the business implements in the loyalty stage? (Name at least two)
User guides, promotions and loyalty programs, customer newsletters, project updates, news and event details, contests, etc.
Level 4: Screencast-O-Matic caters to how many different countries?
a. 70
b. 110
c. 190
d. 220
c. 190
Which of the following is NOT a type of content that companies would post in the Awareness stage?
a. Blog posts
b. User guides
c. Research Studies
d. Social posts
b.User guides
In what section on the website does Screencast-O-Matic provide videos to help their users learn how to use each tool?
Tutorials
What is the company’s job in the decision stage?
The company’s job is to make sure that buyers have the right content in order to use the product to full capacity.
Where is Screencast-O-Matic based in?
a. Seattle
b. San Francisco
c. Los Angeles
d. Portland
a. Seattle
This term allows companies to create accurate customer profiles, which allows them to perform the buyer’s journey analysis efficiently.
Market Segmentation
Over how many videos has Screencast-O-Matic captured?
a. 50,000
b. 530,000
c. 6,400,000
d. 60,000,000
d. 60,000,000
Over how many videos has Screencast-O-Matic captured?
a. 50,000
b. 530,000
c. 6,400,000
d. 60,000,000
d. 60,000,000
What are the three different price packages of Screencast-O-Matic?
Free, deluxe, premier
What company or platform has Screencast-O-Matic not integrated with?
a. Zoom
b. Slack
c. Quizlet
d. Schoology