Sweden
The two colors that make up the Swedish flag
What is Blue and Yellow?
The most popular give away at the Ready conference that nearly incited a riot.
What is a Microsoft scarf?
A scientific test that tests different designs on a site by randomly assigning groups of users to interact with each of the different designs and measuring the effect of these assignments on user behavior.
What is A/B testing?
This circular sweet is Maria's favorite dessert
What is pie?
The Swedish group that won the Eurovision Song Contest in 1974 with the song "Waterloo".
Who is Abba?
The portmanteau of Microsoft.
What are Microcomputer and software?
Used as a user archetypes to direct design decisions.
What is a persona?
Lina's first project on the CRD team
What is Experience 4?
A Swede socializing, drinking coffee and eating a pastry.
What is Fika?
The mammal that the Services Hub team gave as a give away at the Ready Winter 2020 Conference in Seattle.
What is an Orca?
This type of diagram illustrates the discrete steps and logic users follow across an interactive process.
What is a workflow diagram?
The job Mike had when he lived in Boston.
What is a tour guide?
There are on average 1,836,000 of these eaten daily world wide in this popular Swedish furniture store.
What are Swedish meatballs?
The famous musician behind the Window 95's start up tune dubbed "The Microsoft Sound"
Who is Brian Eno?
This rule explains why most users only use a fraction of the functions.
What is the 80/20 Rule? (aka the Pareto Principle)
Lance's favorite past time?
What is Medieval sword fighting?
The Swedish company King is behind this popular app game.
What is Candy Crush?
The code name for Microsoft Mouse 1.0
What is Dove Bar?
The minimum color-contrast ratio required for normal text to meet WCAG accessibility standards.
What is 4.5:1?
Sam's guilty pleasure.
What is watching Fuller House?