Facebook/IG
The type of audience name for an email list, phone numbers or look-a-like audience?
What is Custom Audience
Ads that are appear on the top of a search query related to the search term?
What is SEM
The level of partnership that Scripps has with Google?
What is Google Premiere Partner
Display ads that target a consumer who has previously been to a website?
What is retargeting/remarketing
The targeting capability that allows consumers to target the addresses of customer lists?
What is Custom Audience
An audience that is likely to be interested in your business because they're similar to your best existing customers.
What is a look-a-like audience
Target people who have searched on Google for certain keywords.
What is Search Retargeting
What does PPC stand for?
What is Pay-Per-Click
The Scripps Display product that serves based on clicks
What is Google Display Network
The video completion rate guarantee that Scripps promises is?
What is 97%
Type of ad allows you to showcase up to 10 photos or videos
What is Carousel Ads
Video Ads on streaming devices such as ROKU, Apple TV that run inside content on apps such as HULU, Fox Sports, ESPN etc.
What is OTT
The Scripps display product that serves on a CPM basis
What is STN
Between what times does Scripps block out ads?
What is 2am-6am
Type of ad that optimizes for a certain action on a clients website?
What is Conversion ad
What is the name of the product that uses proprietary Blueprint technology to reach mobile users often targeting addresses, buildings or shopping plazas.
What is STN Hyper Local
The basis for measuring the relevance and quality of your Pay-Per-Click Ads, Keywords and landing page?
What is Quality Score
The number of clicks advertisers receive on their ads per number impressions
What is CTR or Click-through rate
The type of ads that pull creative/inventory from a clients website to include in video commercial?
What is Dynamic Ads
A social media ad that allows you to upload automobile ads connecting the clients catalog of vehicles with relevant details such as make, model, year etc.
What is Auto Inventory Ads
An article in an online publication which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertisers product/brand
What is Native Advertising
The percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.
What is Search Impression Share
The four different targeting capabilities for GroundTruth
What is Proximity, Behavioral, Neighborhoods, Brand Audience Targeting
Scripps doesn't add additional fees for audience targeting. What are the 5 circumstances or targeting options where Scripps has additional fees?
What is CRM, Custom Audiences, Website Remarketing, Dynamic Auto Ads and Inscape Linear?