Marketing
One business promising to do something for another business in return for receiving compensation is an example of a
a) contract
b) benefit
c) treaty
d) enterprise
a) contract
Determine the mode for a customer-survey question using the following statistical information: 7, 5, 3, 7, 7, 9, 5, 7, 9, 9
a) 5
b) 3
c) 7
d) 9
c) 7
Kimberly, who lives in Cleveland, Ohio, is planning to take a short trip to Cincinnati next month. Last weekend, she spent several hours surfing the Web to locate information about tourist activities and hotels in and around Cincinnati. The following Wednesday, when she went online to do some research for her history report, she discovered an advertisement for CincinnatiUSA.com on a website about the French Revolution. This is an example of __________ advertising.
a) behavioral
b) contextual
c) word-of-mouth
d) sponsorship
a) behavioral
As prices go down, the quantity that producers are willing to supply general
a) decreases
b) increases
c) stays the same
d) creates an excess
a) decreases
Which of the following is an example of a service business:
a) Car rental
b) Vending machine
c) Copper mine
d) Oil refinery
a) Car rental
For most businesses, the ultimate goal of using promotion is to
a) control consumer demand
b) introduce new products
c) sell goods or services
d) get people into the business
c) sell goods or services
Alma is preparing a presentation about her department's budget to make to the company president. She wants to use a visual representation of the budget that shows parts in relation to the whole. Alma should consider using a
a) table
b) pie chart
c) line graph
d) bar graph
b) pie chart
An enclosed display that limits customers' access to merchandise is a(n) __________ display.
a) point-of-purchase
b) shadow box
c) counter
d) island
b) shadow box
Which of the following allows a computer to search and access information on the Internet:
a) Folder
b) Browser
c) Cookie
d) Anchor
b) Browser
Which of the following is a type of intangible business property that is protected by law:
a) Equipment
b) Inventory
c) Acreage
d) Trademark
d) Trademark
Negative word-of-mouth advertising due to unresolved customer complaints can cost a business its
a) facilities
b) employees
c) reputation
d) licenses
c) reputation
Which of the following is an example of a change in the relative price ratio when the original price of red apples is $0.60 per pound and the original price of green apples is $0.80 per pound:
a) Red apples @ $0.30 per pound; green apples @ $0.40 per pound
b) Red apples @ $0.90 per pound; green apples @ $0.80 per pound
c) Red apples @ $0.45 per pound; green apples @ $0.60 per pound
d) Red apples @ $1.20 per pound; green apples @ $1.60 per pound
b) Red apples @ $0.90 per pound; green apples @ $0.80 per pound
The information about people who have patronized a hotel/motel is usually kept in a __________ file.
a) registration
b) guest history
c) room status
d) vendor
b) guest history
Which of the following is an example of a workplace emergency situation that all employees should know how to handle and report:
a) Civil disorder
b) Bomb threat
c) Check fraud
d) Identity theft
b) Bomb threat
One reason the United States has an ample supply of capital goods is because it is a leader in
a) electronics
b) world affairs
c) technology
d) transfer payments.
c) technology
How food products can be used generally is determined by their
a) traits
b) grades
c) labels
d) brands
b) grades
When providing product information to clients, finance professionals should use
a) standard responses
b) technical terms
c) financial acronyms
d) simple explanations
d) simple explanations
An amusement park offers a special Labor Day package that can be purchased only through the park. This is an example of __________ distribution.
a) indirect
b) direct
c) wholesale
d) intensive
b) direct
Large, nationwide retail chains often use which of the following types of buying systems:
a) Decentralized
b) Standardized
C) Centralized
D) Specialized
a) Decentralized
John's credit card interest rate is 3%. Jason's credit card interest rate is 4%. John makes the minimum payment of $20 on his card until both the balance of his purchases and the interest are paid off. Jason pays $40 per month, which is twice his minimum payment of $20, until both his balance and interest are paid off. Both spend the same amount of money on purchases each year. Will John or Jason pay off his credit card first? And, that person will ultimately p
a) John; more
b) John; less
c) Jason; more
d) Jason; less
d) Jason; less
Kendra's financial goal is to build wealth over time by making diversified investments. Which of the following financial services providers is most likely to help Kendra achieve her goal:
a) Financial-auditing firm
b) Mortgage company
c) Investment bank
d) Asset-management firm
a) Financial-auditing firm
Which of the following equations should employees know when they are verifying the accuracy of a business's balance sheet:
a) Assets = Liabilities + Owner's Equity
b) Owner's Equity = Available Cash - Liabilities
c) Assets = Owner's Equity - Liabilities
d) Owner's Equity = Liabilities + Available Cash
a) Assets = Liabilities + Owner's Equity
Members of the air-traffic controllers' union stopped working to support the pilots' union that recently went on strike. This is an example of a
a) wildcat strike.
b) lockout.
c) boycott.
d) sympathetic strike.
d) sympathetic strike
A business owned by two or more persons who have unlimited liability is called a
a) sole proprietorship
b) corporation
c) cooperative
d) general partnership
d) general partnership
A nation's currency exchange rate is likely to increase when
a) the labor force shrinks
b) consumer confidence is high
c) an economic contraction occurs
d) stock values fluctuate
b) consumer confidence is high