economic process
lowest point in the business cylce
depression
focuses on satisfying needs and wants of a customer
marketing concept
determining the best ways for customers to locate, obtaion, and use products and services.
distribution
second lowest point in business cycle
recession
known as the 4 P's ,product, place, promotion, and price
marketing mix
process of influencing purchasing decisions
selling
highest point in a business cycle
prosperity
something that a customer buys
product
persuading a customer to buy a product
promotion
point where business cycle makes a comeback, unemployment lowers and the economy starts to rise
recovery
a specific group of people a market wants to buy their product
target market
Process of analyzing and gathering trends, competing product info. And customer habits.
marketing information management
the study of economics as a whole; the "Big picture".
macroeconomics
combines customer service with marketing communication.
customer relationship management
budgeting for marketing activities obtaining the necessary funds needed for operations, and providing financial assistance for customers
financing