Store Related
Why Activate?
Carrier Offers
Express Interactions
Express Protocol
100

100% 

What is our offered goal?

100

Through this option in our payment device, we are able to set your phone number to automatically connect to your new iPhone when powering it on.

What is activate later?

100

This carrier allows you to activate a 5G SIM card on any data plan

What is Sprint/T-Mobile?

100

“$269 for 2 years of coverage or simply $13.49/month to protect your device”

What is AppleCare+ Theft & Loss for an iPhone 12 Pro/Pro Max?

100

The version with a tray and directions for application since we are not putting these on currently due to health & safety reasons.

What is the at-home screen protector?

200

25%

What is our AppleCare APU attachment goal?

200

Evolving cellular network towers, Wi-Fi calling, Visual Voicemail, Personal Hotspot, FaceTime cellular calling.

What are features of a new SIM card?
200

This carrier requires you to trade in your device to them within a 30 day period to complete their offer

What is AT&T?

200

“You’re using this iPhone for your small business? Let me grab your information to connect you with our Business team.”

What is offering business?

200

Four minutes for Product Zone & fifteen minutes for the Genius Bar

What is the allotted interaction time in Express Window Storefront?

300

80% attached & 100% offered

What is our accessory goal?

300

After reaching it’s limits through this, a SIM will become “exhausted” and no longer usable, as well as being unable to take advantage of new iPhone features

What is the impact of a SIM swap?

300

These carriers both offer a high-tier and low-tier trade in option to still qualify for a promotion

What are Verizon & AT&T?

300

“Did you want to also purchase a 20W adapter for your new iPhone while you’re here? Or maybe one of the new MagSafe cases/chargers?”

What is offered accessory?

300

Learning App & ATLAS Training

What are things to do when you’re not working the window?

400

8% attached

What is our current APU attached result?

400

Having to contact a carrier post purchase, waiting to activate, the inability to take advantage of new features, and an old SIM that won’t operate efficiently results in this.

What is a sad customer experience?

400

Receive an additional $100 in the form of this from Sprint/T-Mobile on top of Apple’s current trade-in value as part of their current offer.

What is Digital MasterCard?

400

Opening up an APU, clicking the “person” symbol at the bottom, clicking business, adding New or looking up an existing business account

What is linking APU to Biz?

400

”Did you want to add AppleCare to your device while you’re here?” “Did you need any (other) accessories while you’re inside the store?” “Did you need us to link this purchase to an Apple Business account?”

What are questions to ask while waiting for your run?

500

”Did the teammate offer to activate your iPhone as part of this purchase?”

What is an NPS question?

500

The ability to assist customers activate their new iPhones so they don’t have go anywhere else, the friendliest customer service, carrier choice and access to their promotions while remaining neutral makes Apple this

What is the best place to buy an iPhone?

500

This offer allows you to trade in an iPhone SE 2nd Gen. as part of their offer towards a new iPhone 12

What is Verizon?

500

1-800-APL-CARE, One-On-One Virtual Session, scanning Chat QR in EasyPay, setup with a call from Apple support can all be used to complete this part of the experience in the Express Storefront model

What is Personal Setup?

500

Selling when there are no GB appointments, checking in mobile if you’ve completed Mobile Certification training, helping BOH with runs.

What is a One Team Mindset?