Messaging
Web Ads/Interstitials
Web Apps/Geo-Location
Mobile Video
Mobile Advergaming
100

What is the definition for SMS Mobile Messaging Option?

Text only limit = 160 characters

100

What example or definition would be of a web ad?

is a type of ad that appears on devices you carry with you, like smart phones and tablets

100

What is the definition of the geo location advertising?

local businesses use the mobile device’s GPS to send ads to users close by

100

Give a definition for the mobile video category

usually runs before video user is watching

100

Name a definition for mobile advertising

Mobile advergaming is the use of interactive gaming technology to deliver embedded adver- tising messages to consumers. Advergaming incorporates branding directly into the gaming environment. With an advergame, companies lure the consumer into interact with their brand.

200

What is the definition for the mobile messaging option for MMS? 

It can include images or video, up to 500 characters.

200

What would be a type of example for web ads interstitials? 

between page loads of sites or apps

200

Give a definition for the web apps

is integrated into the mobile apps, includes banners and videos that are displayed right in the context and ecosystem of an app

200

Give an advantage for mobile video

Instant Transactions

200

Name an advantage of mobile advergaming

These can also result in Instant transactions

300

Name an advantage for Messaging 

Easy Access

300

Name an advantage for web ads/ interstitials.

Viral Potential

300

Name an advantage for the web apps and geo location

Location and personalization

300

Give an advantage for mobile video

Easy Access

300

Name an advantage for mobile advergaming

You can increase brand awareness

400

Name a disadvantage for the Messaging option

Potential for bad user experience

400

Name an disadvantage for web ads/ interstitials

Lead to many app uninstalls and user costs

400

Name a disadvantage of the geo location and web apps 

Possible Navigation Issues

400

Name a disadvantage for mobile video

Little room for errors upfront

400

Name a disadvantage for mobile advergaming

May provide user with unwanted ads and experiences.

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