Messaging
What is the definition for SMS Mobile Messaging Option?
Text only limit = 160 characters
What example or definition would be of a web ad?
is a type of ad that appears on devices you carry with you, like smart phones and tablets
What is the definition of the geo location advertising?
local businesses use the mobile device’s GPS to send ads to users close by
Give a definition for the mobile video category
usually runs before video user is watching
Name a definition for mobile advertising
Mobile advergaming is the use of interactive gaming technology to deliver embedded adver- tising messages to consumers. Advergaming incorporates branding directly into the gaming environment. With an advergame, companies lure the consumer into interact with their brand.
What is the definition for the mobile messaging option for MMS?
It can include images or video, up to 500 characters.
What would be a type of example for web ads interstitials?
between page loads of sites or apps
Give a definition for the web apps
is integrated into the mobile apps, includes banners and videos that are displayed right in the context and ecosystem of an app
Give an advantage for mobile video
Instant Transactions
Name an advantage of mobile advergaming
These can also result in Instant transactions
Name an advantage for Messaging
Easy Access
Name an advantage for web ads/ interstitials.
Viral Potential
Name an advantage for the web apps and geo location
Location and personalization
Give an advantage for mobile video
Easy Access
Name an advantage for mobile advergaming
You can increase brand awareness
Name a disadvantage for the Messaging option
Potential for bad user experience
Name an disadvantage for web ads/ interstitials
Lead to many app uninstalls and user costs
Name a disadvantage of the geo location and web apps
Possible Navigation Issues
Name a disadvantage for mobile video
Little room for errors upfront
Name a disadvantage for mobile advergaming
May provide user with unwanted ads and experiences.