The Internet
What is Social Media?
A platform where information is spread
Give the definition of advertising.
What is Public Relations?
Organized activities intended to favorably influence the public.
Name 2 ways people can use the media.
Entertain, education, business, information, Etc.
Yes
What are browsers?
Programs that display information on the web
Fill in the blank in the area of creativity advertisers emphasized ______ as well as ______.
1. Entertainment
2. information
What is the most famous piece of Propaganda? And what is the saying?
Uncle Sam "We want you!"
True or False: Survey studies make generalizations about a couple of people by addressing questions?
FALSE! Survey studies make generalizations about a population of people by addressing questions.
Is twitter banning Trump an example of media bias?
Yes!
Track you, sell information, know location, invasion of privacy.
True or False: 30 second commercials make the most money
TRUE!
True or False: Podcasts are both LIVE and RECORDED messages or audio programs distributed through downloads to computers, iPods, or other portable digital music players.
TRUE!
What is the difference between independent and dependant variables with media analysis?
Independent variables are the causes of media effects and dependant variables are the consequences/effects of the media.
Is this an example of media bias?
A reporter is reporting a scene crash and says, "This car crash was reported at 9:02 AM."
No! There was no bias in the statement.
List the top 3 Web Platforms
1. Google
2. Microsoft
3. Yahoo
What is the click through rate and how do companies use it?
Click through rate is the percentage of readers who click on the ad to visit the advertisers page.
Companies use it by seeing how many people stay on the website or click away from the website.
What is Media Relations?
Media relations focus on establishing and maintaining good relations with the media.
What is the definition of Generalizability?
Generalizability is the degree to which research procedures and samples may be generalized.
Is this an example of Media Bias?
A reporter reporting a car crash says, "This stupid drunk driver caused a car crash at 9:02 AM!"
Yes!
What is the difference between wide area networks and local area networks?
Wide area networks connect computers that are miles apart and local area networks connect computers with a department, building, or campus.
Explain integrated marketing communication.
Integrated marketing communication assures that the use of all commercial media and messages is clear, consistent, and influential.
What does (PRSA) stand for?
Public Relations Society of America
What is prosocial and antisocial behaviors? And give me 3 examples from each.
Prosocial behaviors are those that a society values and encourages. EX) kindness, loyalty, respectful.
Antisocial behaviors are those that a society does not value and encourage. EX) disrespect, angry, rude.
What is Media Bias?
Media Bias is the bias of journalist and news producers within the mass media. Basically the opinion on things in the media.