Targeting and Insights I
An audience based on criteria like age, interests, and geography
What are Core Audiences?
An ad auction tries to avoid showing too many ads to the same person from a single advertiser over a short period of time in order to prevent what phenomenon?
What is Audience Overlap?
Cora's favorite color
What is blue?
What is A/B testing?
A piece of code you place on your website to understand how people interact with your website after seeing your ads
What is the Facebook Pixel?
An audience that has previously engaged with your business, online or off
What are Custom Audiences?
Audience to exclude when trying to grow your customer base
What are Existing Customers?
Cora's favorite Russian pop song
Rasputin
Determine the lift of your Facebook advertising for Brand Awareness objectives
What is Brand Lift?
An analytics tool that enables you to connect your offline event source (CRM for example) to Facebook
Offline Conversions API
An audience that you haven't reached yet but whose interests are similar to those of your best customers
What are Lookalike Audiences?
Why may some ad sets never hit their full budget?
Offers quick snapshots of convenient and actionable information that you can apply to your campaign strategy
What are Insights to Go?
Determine the incremental lift of your Facebook advertising for conversion objections
What is Conversion Lift?
An analytics tool that enables you to capture and measure the actions people take in your app
What is the Facebook SDK?
The minimum size to build a Custom or Lookalike Audience
What is 100 people?
The Facebook system may not be able to gather enough information to find the best people to show your ads to on account of what?
What is Narrow Targeting?
Help you understand the people who matter to you and how to reach them along their path to purchase
What are Industry Insights?
Name 3 variables A/B testing allows for
1. Audience
2. Ad creative
3. Delivery optimization
4. Placement
Vetted third-party partners that can help you set up, plan, manage, execute, and measure you campaigns
What are Facebook Marketing Partners (FMP)
You're not sure what audience you're trying to reach
What is Broad Targeting
Help you understand customer behavior across generations, geography and devices.
Audience that can help businesses expand into new markets by identifying people similar to their best customers in different countries
An experiment where groups of people who did and did not have the opportunity to see your Facebook advertising are compared in order to understand your ad's causal impact on specific business objectives
What is a Lift Test
Determine how different marketing channels (TV, radio, print, and online) affect sales
What is Marketing Mix Modeling?