Uber Media
Uber's minimum campaign budget
What is $1,500 net ($3,000+ gross)
Device IDs, IP addresses, or both can be ingested into Facebook
What is device IDs?
The most granular geo-targeting level available in TikTok
What is DMA?
True or false: multiple tactics can be targeted on one line item on an IO (ex. behavioral, contextual, site RTG)
What is false?
The platform that is recommended when utilizing IP address targeting
What is TTD?
Minimum impressions required to pull an LVR with multiple locations broken out
What is 1.5 million impressions?
The recommended pricing model on a FB/IG line item when optimizing towards clicks/website traffic
What is CPC?
The monthly line item minimum for TikTok (on an IO)
What is $1,250?
This list would be required if a campaign is targeting certain counties
Q1Media's updated margin for SEM
What is 35%?
Uber's lead time for IP addresses
What is 2-3 business days?
Primary ad unit sizes used in FB/IG (3)
The recommended video creative length for TikTok
What is :09 - :15 seconds?
The minimum number of impressions needed on an IO when utilizing IP matching
What is 666,667 impressions?
The critical information needed on the e-mail subject line for PF/P911 requests
What is "opportunity name - due date"?
The net cost to Uber for 50,000 Device IDs
What is $1,000? ($0.02/exported device)
The monthly line item minimum for FB/IG (on an IO)
What is $1,000?
Age range that cannot be forecasted in TikTok due to privacy reasons
What is 13-17?
The CPM for premium CTV inventory (per Q1Media rate card)
What is $50+?
The four geo-targeting levels that LinkedIn supports
What is country, state, DMA, or city? (No zip codes)
The number of cross-device impressions booked on an IO (outside of impressions running with Uber) to receive an xLVR pixel
What is 3 million impressions?
The four special ad categories that disable age, gender, and zip targeting with limited audience targeting in FB/IG
What is Employment; Housing; Credit; Social Issues, Elections or Politics?
Two types of advertisers that require pre-approval or whitelisting on TikTok (HINT: types of websites)
What is .gov and .org advertisers?
Q1Media's updated monthly campaign minimum
What is $4,000?
The monthly SEM budget and expected turnaround time when Q1Media is tasked with an SEM buildout
What is $3,000/month and 3 business days?