Vocab
Product used to solve a problem
fear
Trying to make you laugh
Humor
Saying something over and over again
Repetition
Using images
association
Showing you the product can be fun
games and activities
Showing a discount or lower price
Sales and Price
Involving Celebrities
Testimonials and endorsements
Using exciting words
Hype
Using sights and sounds
Sense appeal
Informing how it works
Claim
You need the product
Must-have
Promoting what is inside it that makes it work better
Special ingredients
Telling you what to do
call to action
Chance to win a prize
Sweepstakes and gifts