THE ADROLL PIXEL
THIS SPRINGBOT PAGE IS WHERE THE ADROLL PIXEL IS DROPPED
WHAT IS THE INTEGRATIONS PAGE
THIS IS THE COST OF ONE THOUSAND ADROLL IMPRESSIONS
WHAT IS CPM
THIS CSV IS WHERE DYNAMIC ADS' INFORMATION IS PULLED FROM
WHAT IS THE PRODUCT FEED
THESE ARE THE TWO TYPES OF CAMPAIGNS RUN THROUGH FBCS
WHAT IS TRAFFIC + CONVERSION
THIS AUDIENCE, ALSO KNOWN AS A SEGMENT, CAPTURES TRACKED WEBSITE CONVERSIONS
WHAT IS THE CONVERSION SEGMENT
WHAT DOES VTC & CTC STAND FOR? (YES, I KNOW THIS IS THE WRONG FORMAT FOR JEOPARDY)
THE DIMENSION & FILE SIZES FOR FACEBOOK STATIC ADS
ORGANIC FOOD, KICKBOXING & FASHION ARE ALL OPTIONS FOR THIS TYPE OF AUDIENCE
WHAT IS AN INTEREST BASED AUDIENCE
THIS WEBSITE "FOOTPRINT" IS NAMED AFTER A DELICIOUS TREAT
WHAT IS A COOKIE
ATTRIBUTION WINDOWS FOR CLICK THROUGH & VIEW THROUGH
THIS REPORT IS A LIST OF ALL ADROLL CONVERSIONS FOR A SPECIFIC DATE RANGE
WHAT IS THE GRANULAR CONVERSION REPORT
THIS TERMS IS PART OF IOS14 UPDATES AND REQUIRES STORES TO TAKE OWNERSHIP OF THEIR WEBSITES
WHAT IS DOMAIN VERIFICATION
THIS CHROME EXTENSION CAN BE USED TO DETECT AN ADROLL PIXEL ON A WEBSITE
WHAT IS PIXELPAL
WHAT IS IOS14?
THESE ARE THE 6 STATIC WEB AD SIZES
WHAT IS 300x250, 320x50, 728x90, 970x250, 160x600, 300x600
THESE ARE THE NUMBER OF TICKETS PER NIGHT FOR VSERVE (EMAIL, FACEBOOK, ADROLL)
WHAT IS EMAIL (6), FACEBOOK (4), ADROLL (3)
THE PIXEL TRACKS THIS DATA POINT SO WE CAN DETERMINE THE CORRECT BUDGET BASED ON REACH
WHAT IS MONTHLY UNIQUE VISITORS
THIS METRIC MEASURES THE AVERAGE SPEND PER CONVERSION
WHAT IS CPA (COST PER ACQUISITION)?
IF THE NUMBER OF UNIQUE VISITORS IS LOW, YOU SHOULD DO THIS IN ORDER TO GET MORE VISITORS IN THAT SEGMENT
1. EXPAND THE CONVERSION SEGMENT WINDOW
2. CHANGE THE CONVERSION WINDOW
3. ADD CRM LIST
THERE ARE 5 REQUIREMENTS FOR CUSTOMERS TO RUN FBCS WITH SPRINGBOT. NAME 3 OF THEM
WHAT IS:
ACCESS TO FB BUSINESS MANAGER/PIXEL
ADMIN ACCESS TO THE FB PAGE + BUSINESS MANAGER
PAYMENT METHOD
BUSINESS MANAGER CANNOT BE RESTRICTED OR FLAGGED
DOMAIN MUST BE VERIFIED