Place 1
Most of today’s movies are designed not only to entertain their audiences but to also influence YOUR buying behavior.
True or False?
True
Which one of the following movies is generally believed to mark the beginning of the product placement business in movies?
A. The Goonies
B. Jurassic Park
C. ET
D. Space Jam
C. ET
This toy company has paid more than $730 million in licensing fees to create and sell products based on Star Wars.
A. Hasbro
B. General Electric
C. Fisher-Price
D. Mattel
A. Hasbro
The movie Avengers: Infinity Wars had a cross-promotion deal with this insurance company.
A. Allstate Insurance
B. Farmers insurance
C. Nationwide insurance
D. Geico insurance
D. Geico insurance
In the movie National Treasure, Nicholas Cage uses a bottle of water as a magnifying glass to read the fine print on a $100 bill. What was that brand of water?
A. Dasani
B. Aquafina
C. Ozarka
D. Nestle
B. Aquifina
This electronics manufacturer had a prominent product placement in the 2015 movie Jurassic World. All phones, tablets, and televisions in the movie carried this brand name.
A. Phillips
B. TLC
C. Samsung
D. LG
C. Samsung
The second and third highest-grossing movies of all time were directed by:
A. Tom Hanks
B. Clint Eastwood
C. Steven Spielberg
D. James Cameron
D. James Cameron
An authorized product that is based on an existing or upcoming movie. These are released primarily as a way of creating additional income from a movie, but also as a means of promotion and increasing the public visibility and awareness of the movie.
A. Licensing Agreement
B. Product Tie-In
C. Cross-promotion
D. Socially Responsible Marketing
B. Product Tie-In
Occurs when a business pays a fee to another company for the right to use that company’s name, image, symbol or combination of these copyrighted/trademarked properties.
A. Licensing Agreement
B. Product Tie-In
C. Cross-promotion
D. Socially Responsible Marketing
A. Licensing Agreement
Occurs when the manufacturer of one product combines elements of another company’s product in their advertising. This advertising, while paid for by only one business, has a positive impact on both businesses.
A. Licensing Agreement
B. Product Tie-In
C. Cross-promotion
D. Socially Responsible Marketing
C. Cross-promotion
Mitsubishi spent $25 million to showcase its cars in Universal Studios release of the movie:
A. Goldmember
B. 2 fast 2 furious
C. Men in Black II
D. The firm
B. 2 fast 2 furious
Toyota Motor Corporation provided seven Toyota Tundra trucks to be destroyed in the movie:
A. Terminator III
B. 2 fast 2 furious
C. Men in Black II
D. Space Jam
A. Terminator III
This is the highest-grossing movie of all time with $2.79 billion in total ticket sales
A. Avengers: Endgame
B. Titanic
C. Frozen
D. The Avengers
A. Avengers: Endgame
The use of technology allows product names to be altered in scenes, creating the potential for new ___________________when the series are sold into syndication and DVD.
A. service advertisements
B. 30 second commercials
C. characters in scenes
D. advertising revenues
D. advertising revenues
Almost 75% of the films shown at_____________ movie theaters are films produced in Hollywood.
A. French
B. German
C. Russian
D. Spanish
B. German
This technique goes one step further than product placement by using computer technology to add products to scenes that were never there to begin with.
A. Product Integration
B. Computer Product Placement
C. Digital Product Placement
D. Industrial Product Placement
C. Digital Product Placement
American movies influence:
A. hairstyles, fashion, & language
B. American culture
C. international culture
D. all of these are influenced by movies
D. all of these are influenced by movies
Hollywood movies are one of America’s most:
A. successful export products
B. successful industrial products
C. expensive forms of entertainment
D. expensive industrial products
A. successful export products
Hollywood movies will often capture __________ or more of a typical European cinematic market.
A. 19%
B. 25%
C. 50%
D. 70%
D. 70%
This successful American industry represents a third of the global market
A. Entertainment Industry
B. Steel Industry
C. Aircraft Industry
D. Automotive Industry
A. Entertainment Industry
This fast-food restaurant had a cross-promotional product tie-in with the 2015 summer blockbuster movie Jurassic World:
A. Burger King
B. Taco Bell
C. McDonalds
D. Dairy Queen
D. Dairy Queen
The Audi motor company created a unique car to be used in this movie:
A. Talladega Nights
B. I, Robot
C. Blades of Glory
C. National Treasure
B. I, Robot
This automobile was featured in the movie Black Panther:
A. Ford
B. Nissan
C. Lexus
D. Cadillac
C. Lexus
As Will Smith leaves his apartment building in the movie “I, Robot” he runs into a robot making a delivery. The robot says “another on-time delivery” by what famous company?
A. Fed Ex
B. UPS
C. DHL
D. Unit States Postal Service
A. Fed Ex
Which of the following is the most accurate statement concerning product integration?
A. Product integration has as its primary goal to place products in entertainment programs in a way that will make them visible to potential consumers.
B. Product integration is primarily concerned with inserting products in popular TV programs and Hollywood movies for export to the European cinematic market.
C. Product integration strives to integrate the product into the entertainment portion of the program seamlessly so that the product becomes part of the entertainment.
D. Product integration is on the decline in the United States.
C. Product integration strives to integrate the product into the entertainment portion of the program seamlessly so that the product becomes part of the entertainment.