FY23 Sales Quota
What is the FY23 Annual ACV Quota?
$35,000,000 in ACV
By combining the power of offline first-party data and machine learning-based bidding, the team achieved the following:
500% lift in ROAS
15x lift in conversions
60% increase in conversion rate
DISH
Who Cares About?
Gain Visibility into the source of call
Measure True marketing Performance
Optimize Campaigns in Real Time
Drive higher Return on Ad Spend
Lower Cost Per (Acquisition,Conversion, Sales)
The Digital Marketer
How many Marketing Data Attribution Models are there? (Count)
- how many, not what they are
Four
CHALLENGE:
High call transfer rates
High agent labor costs
RESULT:
74% increase in handled call conversion rate.
Viasat
What is our FY23 Invoca for Sales Quota?
$10,000,000 from Invoca for Sales.
Armed with this new offline data, made powerful optimizations that resulted in more phone conversions and new customers.
33% increase in inbound phone calls
70% lift in landing page call responses
76% increase in marketing-sourced customers
Vivint
Who Cares About:
Make the website experience easier to navigate and execute
Diagnose digital experience issues and convert more leads online
Apply insights to improve digital conversion rate
eCommerce Manager
What is the difference between each Marketing Data attribution model?
First Touch (stores the first value that your Invoca Tag captures)
Last Touch (stores the most recent value that your Invoca Tag captures)
Multi Touch (stores each value that your Invoca Tag captures in your customer's session (with a maximum of 35 values, and 255 total characters)
Unique (reserved for Invoca system fields such as the Invoca ID and detected
CHALLENGE:
High sales call abandon rate.
RESULT:
60% increase in contact center efficiency.
TRUIST
What is Invoca's FY23 targeted gross retention?
90% Gross Retention
What if the visitor writes down the phone number and calls back the following day?
If the phone number they wrote down hasn’t been assigned to any other visitors after visitor A, then Invoca will still associate visitor A’s attributes with that call. Otherwise, the call will be associated with the latest visitor who has been presented with that number. However, this happens very infrequently.
Bonus: If a given number never gets presented to anyone else, Invoca associates attributes to a phone number up to 72 hours.
Who Cares About?
Non-converting Sales Calls
Low performing Agent Sales
Improving Conversion Rates
Sales Manager
If your Invoca Tag captures more values for a "multi-touch" Marketing Data field than Invoca can store, what happens
We will truncate the middle most value, to ensure we always capture the first and last values.
CHALLENGE:
High call transfer rates
High agent labor costs
RESULT:
7.5% reduction in call transfer
rates
What is Invoca's Q1 Sales Quota?
$4.9M ACV
Which type of number is more likely to receive SPAM calls: local or toll free?
Local, by a wide margin
Who Cares About?
Reduce support calls into sales queue
Extended wait times in the IVR
Customer Experience / Call Center
When using Detected destinations, do we have the ability to create a fall back number per destination?
Tricky, but yes, you can assign a backup phone number per destination through a lookup table and reroute to the custom data field.
Improved Close Rates by 34% using Personalized Agent Coaching.
40% increase in average agent score.
BBQ Guys
What is the Q1 (to date) ACV achievement?
$2.9M
1) What does it mean to “Port” a phone number?
2) How long does it take to port a number?
Transfer of a phone number between two telephone service providers on behalf of a customer.
Standard port-in requests usually take 2-5 weeks
Who Cares About?
You completing your QBR did wells and do betters?
Brandon
What are the two methods Invoca uses to pass inbound calls out to the client destination?
PSTN
SIP
100% of all agent interactions scored.
Leveraging Invoca to match top performing agents with highly motivated buyers.
Windstream