Hi
Predicting fashion trends is:
A.) forecasting
B.) merchandising
C.) producing
D.) retailing
What is forecasting?
The overall form or outline of an outfit or clothing style
a.)Silhouette
b.) style
c.) texture
d.) trimmings
What is silhouette?
Colors, textiles, silhouette, and design are elements used to forecast which fashion movements?
a.) fibers
b.) economic condition
c.) trends
d.) designers
What is trends?
a.) decrease
b.) fluctuate
c.) increase
d.) remain the same
What is increase?
The most expensive jewelry including diamonds, emeralds, gold, platinum is classified as:
a.) bridge
b.) costume
c.) faux
d.) fine
What is fine?
The most common type of retail price change is a/an:
a.) employee discount
b.) initial markup
c.) markdown
d.) markup
What is markdown?
Which role uses fashion forecasting in the retail environment?
a.) customers
b.) manufacturers
c.) editors
d.) merchandisers
What is Merchandisers?
a.) fibers
b.) economic condition
c.) trends
d.) designers
What is Trends?
Amy's boutique connects with her customers using which free advertising tool?
a.) Newspaper Advertising
b.) social media
c.) personal shopper
d.) internet
What is Social media?
A store uses Twitter to inform customers about an upcoming sale. Which type of technology is being used?
a.) clienteling
b.) cloud
c.) geotracking
d.) social media
What is Social media?
What is the basis for psychographic segmentation?
a.) customer location
b.) education level
c.) income
d.) lifestyle
What is Lifestyle?
Each year, PacSun makes hundreds of beach towels to sell at their coastal locations. In this example, the beach towels are:
a.) furniture
b.) goods
c.) services
d.) supplies
Jason purchased a sweater from a local men's apparel retailer. The price he paid was:
a.) cost
b.) extended price
c.) keystone price
d.) retail price
What is retail price?
When the price of a product or service increases, demand will usually:
a.) be average
b.) decrease
c.) increase
d.) remain the same
What is decrease?
A fashion forecasting company provides which service?
a.) trains sales associates
b.) provides merchandise
c.) creates advertisements
d.) predicts upcoming trends
What is predicting upcoming trends?
Deon works for a company that is complex, expensive to form, and heavily taxed.Which type of business organization does this describe.
a.) corporation
b.) partnership
c.) Sole proprietorship
d.) nonprofit
What is corporation?
Caroline received a questionnaire in the mail that asked questions about her income, lifestyle, fashion, preference, and shopping habits. The questionnaire is:
a.) consumer survey
b.) fashion forecast
c.) fashion publication
d.) sales brochure
What is consumer survey?
Trey buys his wife a new purse for Mother's Day. She immediately begins to use it on a daily basis. In this example, what is the wife's role?
a.) consumer
b.) wholesale
c.) service
b.) supplier
What is consumer?
An amount added to the cost of goods to reach a selling price is a/an:
a.) add-on
b.) cost plus
c.) extension
d.) markup
What is markup?
A markup equal to the cost of the merchandise is:
a.) extended
b.) initial
c.) keystone
d.) maintained
What is keystone?
There is only one department store in a small, rural town in North Carolina without any competitors. The store dominates the industry in that area. This describes which competitive market structure?
a.) monopoly
b.) nonprice competition
c.) oligopoly
d.) pure competition
What is monopoly?
The North Face apparel retailer posts information about an upcoming sustainability program on twitter, youtube, facebook, and pinterest. North Face is using:
a.) a loyalty program
b.) click stream data
c.) social media
d.) clienteling
What is Social Media
Before leaving the store, Jada completed and submitted an application for a card that will give her discounts in the store. Which service will this card provide Jada access to her discounts?
a.) website
b.) loyalty program
c.) social media
d.) online shopping
What is loyalty program?
The buyer at J. Crew clothing retailer is planning orders for next summer based on products sold last year during the same time period. Which type of data source does this represent?
a.) color services
b.) comparison shopping
c.) marketing research
d.) sales records
What is sales records?
The visual merchandiser prepares the new spring merchandise plan for foot locker shoe and apparel retailer. Which tool should be used to create the plan?
a.) Computer aided design (CAD)
b.) Universal product code (UPC)
c.) Stock keeping unit (SKU)
d.) Small business association (SBA)
What is CAD?