On Page SEO
___________ links is any link from one page on your website to another page on your website. These links are used to optimize site architecture.
Internal Links
Off-page SEO primarily focuses on the quality of a site's __________
backlinks
False
When googling "mens dress shoes" what is the blue link text called?
Title Tag
What is the anchor text of the following back link code?
<a href="https://www.w3schools.com">Pepperdine University</a>
Pepperdine University
If a business has both product pages and content pages, these pages often live in their own silos on the same site. How can you prevent these silos?
Cross linking, adding more internal links
Structured data uses tags as a way of describing your site to make it easier for search engines to understand. What website lists all the structured data types?
When highly reputable sites pass their value or authority (or _____ ______) to the site they link to.
Link Juice
________ is a file that tells a search engine the important pages within a website and how they connect. Search engines can go to this file to easily crawl the website.
Sitemap
This html tag is used to tell search engines what an image is about. <img src="nike_air_zoom_shoe.png" alt="nike_air_zoom" />.
alt tag
True or false, having more backlinks is always better.
False
As they crawl, they come across links. If they see the same link twice, they only register the first instance of that link in the source code. This is referred to as
First link priority
This is a specific html tag that when used it will prevent web crawlers from looking at duplicate pages.
Cannonical tags.
This tag in the backlink html is used to tell search engines not count the backlink towards a websites ranking or pass it's link juice to the website it's linking to.
nofollow tag
This allows a visitor’s browser to store elements of a website. When the visitor comes back to the page, or loads another page on that site, all of those elements will cache and load immediately.
Browser caching