SLOGANS/LOGOS
Gotta Catch'em All
Pokemon
A products final form
Product Mix
Slogan
How many stages are in the Product Life Cycle
Four
A one horse open sleigh
Jingle Bells
Just Do It!
Nike
Items offered in addition to the product to make it more attractive to the target market
Product Extension
A group of similar products with slight variations to satisfy the different needs of consumer.
Product Line
The product is somewhat unique and only one brand of the new product is available
Introduction Stage
Partridge in a pear tree
12 Days of Christmas
Eat Fresh
Subway
Increases sales by satisfying the needs of a diverse target market
Product Line
The name, symbol, word, design, or combination of these elements that identifies a product, service, or company
A Brand
Product sales and profits increase
Growth Stage
And Heaven and Nature Sing
Joy to the World
Obey Your Thirst
Sprite
Guarantees, warranties, and instructional videos
Product extention
Legal authorization by a trademarked brand owner to allow another company to use its brand, brand mark or character for a fee.
Brand Licensing
Sales level off or decrease
Maturity Stage
Fa-la-la-la-la-la-la-la-la
Deck the Halls
Where's The Beef
Wendy's
Features added to the basic product that satisfy additional needs and wants with the same purchase
Product enhancements
A well-known name and/or symbol established by one company and sold for use by another company to promote its products
Licensed Brand
Sales decrease and marketing may be useless
Decline Stage
Name all of Santa's reindeers
Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen, and Rudolph