BRANDING
TYPOGRAPHY
DIGITAL DESIGN
PRINT
SOCIAL MEDIA
CLIENTS/DEPTS.
FINAL JEOPARDY
100
One of our brand attributes states that we are a Creative ___ of Discovery.
What is Environment?
100
Which branded sans serif typeface is used for web?
Garamond / Helvetica / Oswald / Berthhold Akzidenz Grotesk
What is Oswald?
100
Which web-friendly file type can also be converted into an editable illustration?
.jpg / .gif / .svg / .png
What is svg? (Scalable vector graphic)
100
This kind of fold is another name for a “squeeze-box”
100
This type of campaign strategy uses multiple types of social networks to convey your message.
What is cross channel?
100
Discussion Briefs, White papers, Reports, this client is a research expert.
What is the Benjamin Center?
100
What is the name of the song that plays at noon from the van den Berg Hall clock tower?
What is the Alma Mater? Bonus points to whoever can recite one of the lines from this song!
200
In 2010, a ribbon cutting event was held for the opening of which building?
What is the Atrium?
200
Is Arial Bold considered a typeface or a font?
What is font? (A font is a particular weight, style, size and effect of a typeface)
200
What is the standard file size of an image to upload digitally?
72 dpi / 300 dpi / 1080 dpi / 100 dpi
What is 72 dpi?
200
Spot, Flood, Aqueous and Ultra Violet are all terms for this printing application.
What is Varnish?
A thin-protective layer that is applied to a printed sheet for protection or appearance.
200
In social media, as in print, this type of content maintains its value over time.
What is Evergreen?
200
Guided by the values of communication, approachability, organization, cooperation, respect, excellence and a killer zine collection, this campus resource is as powerful as its namesake.
What is the Sojourner Truth Library?
300
What famous logo is represented by a nautical figure with a star on the top of their head?
What is Starbucks?
In 1971 the founders had landed on the name Starbucks. While scouring some old marine books for inspiration for a logo, something stood out. A mysterious, nautical figure called to them, as sirens do.
300
A letterform that does not have extending features called ‘serifs’ at the end of strokes is a: serif / descender / curve / sans serif
What is sans serif?
300
What does the acronym dpi stand for?
What is dots per inch
300
Scoring paper for a fold is highly dependent on this feature of the paper.
What is grain?
300
In print it’s called the “Macy’s window” image. In social it’s called this.
What is Header image?
300
Whose Stem Lecture Series do we promote?
What is the Harrington Stem Lecture Series?
400
Unscramble the name of this popular food brand: SOCBINA
What is Nabisco?
400
Which of these terms does not belong in the anatomy of a letter?
Elbow / Descender / Bowl / Leg
What is Elbow?
400
Our branded colors must pass which OCR (Office of Civil Rights) web contrast requirement?
WCAG AAA / AARP / WCAG AA / WARP
What is WCAG AA?
400
A hole in a piece of paper that exposes the page beneath it is formed by this.
What is a die cut?
400
When an accepted student to the College posts a photo of them displaying the Accepted Banner from Admissions, it’s called this kind of content.
What is User Generated Content?
400
What anniversary did The Dorsky just celebrate?
What is 20th?
500
Which of these events is different from the others and why: Distinguished Speaker Series, Transfer Orientation, Women's Summit, or Convocation?
What is Distinguished Speaker Series? This event series has its own logo.
500
The term for adjusting the space between letters.
What is kerning?
500
A brief detailed description linked to an image that can be viewed or heard when the image can't be rendered.
What is an 'alt tag'?
500
This kind of binding uses
glue instead of staples
500
This singer is Rockin' In The Free World in his fight with this streaming service
Who is Neil Young?
What is Spotify?
500
During COVID-19, this call to action helped the campus unite in following health protocols.
What is "We Not Me"