Web Design
The Content that appears on a screen without a user having to scroll?
Above the Fold
A person who buys or uses goods or services, with whom a company should develop
a relationship is called?
Customer
how trustworthy, safe and legitimate a website looks
Credibility
The group of people at which a marketing communication is targeted
Audience
A type of website that allows users (bloggers) to post entries on different topics and often
allows readers to comment on these posts
Blog
Links, usually on the top of the page, that indicate where a page is in the
hierarchy of the website?
Breadcrumbs
Statistics and facts collected for analysis
Data
Designing a website so that it changes depending on the device it is
displayed on
Responsive design
The positive outcome for a user that a feature provides.
benefit
Taking a job traditionally performed by a professional and distributing it to an
undefined, generally large, group of people in the form of an open call
CrowSourcing
On the web, the screen resolution is 72 I am referring to what?
DPI or Dots Per Inch
A metric that shows whether an objective is being achieved.Key performance indicator (KPI)
Key performance indicator (KPI)
The design philosophy where designers identify how a product is
likely to be used, taking user behaviour into consideration and prioritising user wants and
needs, and placing the user at the centre of the entire experience.
User-centred design (UCD)
A prominent aspect of a product that is beneficial to users.
Feature
A unique URL that points to the permanent location of a single blog post and its
associated comments and TrackBacks.
Permalink
The code language predominantly used to create and
display web pages and information online is called?
HTML or Hpertext Markup Language
A potential customer.
Prospect
The skeletal outline of the layout of a web page. This can be rough and general, or
very detailed.
Wireframe
The process of putting too many keywords into the meta data of the website or using
many irrelevant keywords. Search engines can penalise websites using this practice
Keyword Stuffing
In the online sense, a type of website model where individual members become
part of a broader virtual community
Social Networking
A phrase written to motivate the reader to take action (sign up for our
newsletter, book car hire today etc.)
Call to Action
__________ covers all the post-sale interactions between the brand and customer and is the last stage of customer touch point. After the costumer shifts to Customer Loyalty.
Post-Purchase or usage
______________can be defined as all the experiences (physical, sensory, emotional and
mental) that a person has when interacting with a digital tool.
User Experience
Usually refers to advertising on search engines, sometimes called PPC
advertising. The advertiser pays only for each click of the advert
Paid Search Advertising
The number 1 Business Networking site?