R&D
Tech tools are being used to develop these, which are meant to collect data on patient outcomes, in the context of their daily lives.
novel digital endpoints
Sending reminder messages to the patient to take their medication through this method is an example of how marketing teams can use digital tools to drive adherence.
text message
____________ is a popular method for patients to consult with their doctors, remotely, from the comfort of their homes.
This tech giant launched has recently launched a healthcare platform to connect patients to HCPs and chronic care management services on-demand.
Amazon
AI, blockchain and other digital tools can be used to automate this, to reduce manufacturing errors and increase efficiencies.
Supply chain systems
At national congresses, HCPs utilize this popular social media platform to share their reactions to clinical programs and new product data.
________ is one common challenge with digital health solutions, where patients are hesitant to share their medical information.
Data privacy
In the US in 2020, healthcare expenditure accounted for _____% of the total GDP.
A. 5.4%
B. 19.7%
C. 36.5%
19.7%
CTMS is an IT tool that helps pharma companies find, recruit and enroll patients into pharma studies. What does CTMS stand for?
Clinical Trial Management Systems
In China, patients can use this app to order prescription medicines, book doctor's appointments and access patient support groups.
The Apple Watch and Fitbit are examples of this, which help patients monitor their heart rate, blood pressure, oxygen levels, and much more.
Wearable devices
In February 2022, President Biden announced plans to re-ignite this program to reduce the death rate from cancer by at least 50% over the next 25 years.
Cancer Moonshot
This IBM platform is using advanced analytics and natural language processing capabilities to deliver decision making support to HCPs.
IBM Watson Health
Marketing and sales forces can use this digital tool to identify physicians that treat specific diseases and deploy MSLs directly to those providers.
Advanced analytics/algorithms
As part of their __________ initiatives, pharma companies can also use digital solutions to increase minority representation in their clinical trials and identify those minority patients who may best benefit from a certain therapy.
Diversity, equity and inclusion
This billionaire investor, and also the owner of the Dallas Mavericks, recently launched an online pharmacy for generic drugs, to reduce high drug prices in the US.
A. Jeff Bezos
B. Mark Cuban
C. Warren Buffet
Mark Cuban
AI was responsible for the identification of which drug, now approved by the FDA for emergency use against COVID-19?
Baricitnib (Olumiant)
GSK recently developed a marketing campaign called "The Migraine Experience", which uses this digital technique to help migraine sufferers communicate the migraine experience to non-sufferers to drive awareness and empathy.
A. Artificial Intelligence
B. Virtual Reality (VR)
C. Natural Language Processing
Virtual Reality
____________ is a popular digital method that uses Facebook or Instagram to collect insights from patient groups on their disease and treatment experiences.
Social media listening
These two countries are the only countries in the world that allow for direct-to-consumer marketing of prescription products.
US and New Zealand