Strategies and Tactics
Social Media Internal/External Communication
Social Networking for Business Communication
Blogging
Collaborative Writing/Wikis
100

Which W' Is Responsible for the Target Audience

Who

100

Between internal and external social networks, which is more beneficial in helping a company grow after a merger?

Internal

100

What is an online service that enables members to form connections and share information?

Social Networks

100

What is the most popular microblog site?

Twitter

100

What type of access allows anyone to update a wiki so long as they are registered on the site?

Public access

200

Which W' is responsible for identifying a mix of short and long form content?

What

200

The measure of the effectiveness of company engagement with online stakeholders?

Brand Socialization

200

This type of social network is used in the largest variety of ways. For example, Facebook.

Public, general-purpose social network

200

What blogging variation has heavy posting restrictions for things like character counts?

Microblog

200

What is the term used for keeping information in check to make sure it's credible and accurate?

Moderation

300

Which W' is responsible for coordinating various social media efforts?

How


300

This term typically combines elements of social networking, online meetings, knowledge management systems, blogging and microblogging.

Enterprise Social Network

300

What type of website offers guidance to the reader by grouping the highest quality content from other sources?

Content-curation websites

300

Operations, intelligence and relationships, are all traits of what form of blogging?

Business Blogging

300

Reference dictionaries, encyclopedias, user manuals and customer service guides are all examples of what?

Wiki Applications

400

Where is the ideal location to maintain a social media hub?

The company website

400

This type of service gives customers a more convenient way to get help from the company and to help each other.

Social customer service

400

This type of content is created by customers or outsiders about a product posted on social media, highly encouraged to increase engagement.

UCG (User Generated Content)

400

Online journals that combine the conversational, community aspects of social media with the ability to produce nicely formatted articles

Blogs

400

When a wiki quickly grows to hundreds of thousands of entries, why might this be a drawback?

Difficulty finding information