I know Sports
Using sports to market products.
Sports marketing
The name, symbol, logo, word, or design that identifies a product, service, or company.
Brand
When opportunities for men and women are roughly equal.
Gender Equity
The shared history, beliefs, customs, and traditions of a group of people that distinguishes them from another group.
Culture
Ways to make customers aware of products and encourage them to buy.
Promotion
A person who watches an event.
Spectator
The graphic representation of a company's name.
Logo
The block of time during the middle of the evening when the largest number of viewers is watching.
Prime Time
Income from ticket sales.
Box office
The amount that customers pay for products.
Price
The legal representative of an athlete or celebrity.
Agent
The channels of communication used to send a message to the target market.
(Hint: radio, television, etc.)
Media
When a product is customized to appeal to "different" markets.
Differentiation
An agreement between two or more companies to work together on a business project.
Joint venture
What a business offers customers to satisfy needs.
Product
A voluntary organization through which the nation's colleges and universities govern their athletic programs. (Hint: 4 letters)
Sponsorship
The act of altering or editing media that is considered objectionable.
Censorship
The theft of copyrighted material.
Piracy
A paid form of communication delivered to consumers by a product maker or seller.
Advertising
A maximum amount that a team can spend on players salaries.
Salary Cap
The legal protection of words and symbols used by a company.
Trademark
People who speak many languages.
Polyglots
An amendment in 1972 to federal education law that prohibits discrimination against females in school sports.
Title IX
A specific group of consumers a business wants to reach.
Target Market