Covers
Using a flat die, this application combines heat and pressure to stamp a design in foil onto the cover. Foils are available in standard colors as well as special patterns and holographic designs.
FOIL
The portion of a lowercase letter that falls below the x-height.
DESCENDER
The six key questions a journalist must answer for the reader: who, what, when, where, why and how.
FIVE W’s AND H
Covers curriculum-related experiences wherever they take students.
ACADEMICS
Position or arrangement of the elements in a photo; content of a photo.
COMPOSITION
A cover application where the design is cut into a brass die that is placed on an embossing magazine and the design is indented.
DEBOSSING
Words written in a variety of formats to tell a story. Also called a story or article.
COPY
A five-digit number assigned to each school and used to identify all materials at the Jostens plant.
JOB NUMBER
Covers interscholastic competition and other athletic activities involving students.
SPORTS
Primary subject that catches readers’ attention first. Should be the focal point or dominant element within the photo.
CENTER OF INTEREST
The heavy paper between the cover and the first and last pages that helps hold the inside pages into the cover.
ENDSHEET
The portion of a lower case letter that extends above the x-height.
ASCENDER
A framework of vertical or horizontal columns used for organizing and aligning content.
GRID
Indicates a new section and provides design continuity throughout.
DIVIDER
Editing the image area to be reproduced. This enhances a photo’s visual impact by removing dead space from the sides, top or bottom.
CROPPING
A fast-drying, water-based, protective clear coating similar to varnish for application to Litho covers and interior pages. Due to its water base, this coating is more environmentally friendly than varnish or UV coatings.
AQUEOUS COATING
A complete set of characters (letters, numbers and symbols) that share a common weight, width and style.
FONT
A page-by-page planner and deadline tracker used to identify content, record deadlines, plan color placement and track pages submitted and proofed.
A reader service that lists the staff, acknowledgements, printing specifications, awards and press association memberships.
COLOPHON
A method of dividing the photograph into thirds vertically and horizontally creating four intersection points. The main subject falls into one of the intersecting points, a little off-center in the photo.
RULE OF THIRDS
Silk-screen or foil are frequently applied to materials to create a look similar to the Custom Embossed cover, but with a smooth design that isn’t raised or indented into the material.
SCREENED COVER
The large type designed to attract readers to stories and draw them into the spread.
HEADLINE
A unit of measurement in graphic design equal to one-sixth of a inch, used for measuring the width and height of content elements.
PICA
Covers activities in and out of school that directly impact students’ lives.
STUDENT LIFE
Composing a photo so that the subject is surrounded by content — sky, ground, people — that highlights the subject.
FRAMING