Terminology
History
Anatomy
100
The adjustment of the horizontal white space between the letters in a block of text is known as?
a. Tracking
b. Leading
c. Kerning
a. Tracking
100
What is a typeface?
a. It’s a bunch of letters and special characters that are similar in style.
b. A typeface is the collective name of a family of related fonts.
c. A typeface is the same as a font. There is no difference between them.
b. A typeface is the collective name of a family of related fonts.
100
What is the solid magenta line called?
a. Baseline
b. x-height
c. Cap height
a. Baseline
200
A typographic term RIVER refers to:
a.the space between two columns of text
b.large unattractive gaps running through a paragraph
c.the space on each side of a fold in a spread
b.large unattractive gaps running through a paragraph
200
Which famous designer is known for saying:
"Do not mistake legibility for communication. Just because something's legible doesn't mean it communicates. More importantly, it doesn't mean it communicates the right thing"?
a.Massimo Vignelli
b. Ed Fella
c. David Carson
d. Paul Rand
c. David Carson
200
The area highlighted in BLUE is known as:
a. Ear
b. Counter
c. Eye
b. Counter
300
A text rag is:
a. space between lines of text in a paragraph
b.uneven edges of text in a paragraph that is aligned on one side
c.when text wraps around the image
b.uneven edges of text in a paragraph that is aligned on one side
300
Where do the words “uppercase” and “lowercase” letters originate from?
a.These words were introduced at the same time as Macintosh computers
b. These terms were introduced at the same time as the typewriters
c. These terms come from the days when typesetters kept capital letters in a box above the lowercase letters
c. These terms come from the days when typesetters kept capital letters in a box above the lowercase letters
300
The part of the letter highlighted in BLUE is known as:
a. Stem
b. Ascender
c. Descender
b. Ascender
400
Which typefaces have razor sharp serifs and vertical stress?
a.Slab Serif
b.Script
c.Modern
c.Modern
400
This French engraver and printer who worked in Venice, Italy in 15th century is known as the creator of one of the finest early Roman type faces:
a. Matthew Carter
b. Nicolas Jenson
c. Giambattista Bodoni
d. Paul Renner
b. Nicolas Jenson
400
The part of the letter highlighted in BLUE is known as:
a. Bowl
b. Spine
c. Loop
a. Bowl
500
Which statement below is TRUE?
a.The concept of movable type was first developed in Europe in mid. 15th century by Johannes Gutenberg
b.The concept of movable type was invented in China in 1040 A.D. by Bi Sheng
c.The first movable type was made out of metal
b.The concept of movable type was invented in China in 1040 A.D. by Bi Sheng
500
Which statement below defines Roman Typefaces the best?
a. Roman type was modeled from a European scribal manuscript style of the 15th century
b.Roman type was inspired by Latin inscriptions found on Roman Columns
c. Roman type was created to counterbalance the heaviness of Gothic typefaces
d. All of the above
b.Roman type was inspired by Latin inscriptions found on Roman Columns
500
The part of the letter highlighted in BLUE is known as:
a. Serif
b. Stem
c. Bracket
d. Tail
c. Bracket