MSAN
Image, Feed Based, Video
What are the 3 types of Audience Campaigns?
COM-I
What is a compete tactic?
MCM
What is multichannel management?
This is the default bid adjustment for MMAs.
What is 40%?
This is the year Microsoft was founded.
What is 1975?
Now in phase 3, campaigns will run across the search and audience network and automated bidding will work to meet your campaign targets.
What is Multi-channel Management?
Pitch any tactic to 60% of your Compete CIDs.
What is the Compete OKR?
GES
What is Global Enterprise Sales?
This person is responsible for the realization of MSA revenue through demand across Strategic and Corporate accounts in North America.
Who is Dave Cleary?
The Microsoft Windows Virtual Assistant (or unofficial mascot of Microsoft).
Who is Clippy?
This AE lives in Boston.
Who is Sam Nevin?
Individual Contributor CRM Engagement Goal
What is 50% Engage CIDs?
AAIG
What is Advertiser Analytics Insights Group?
This is the PC Market Share for Microsoft in the US.
What is 37.5%?
These two words were combined in a portmanteau to create the name Microsoft.
What are microcomputer and software?
This is the percent of manager CIDs you should aim to have enabled in MSAN.
What is 25%?
Audience Workflow CID Adoption of 25%
What is the Individual Contributor MSAN Activation Goal across BoB?
SVOD
What is Subscription Video On-Demand?
These are the types of Dynamic Remarketing lists available to a customer.
5 types (Visitors, Product Searchers, Product Viewers, Cart Abandoners, Past Buyers)
The town where Paul Allen and Bill Gates originally established Microsoft.
Albuquerque, New Mexico.
This is the year MSAN launched on Microsoft.
What is 2018?
What is the Compete Column?
What is Corporate, External, and Legal Affairs?
The original business group name for MSA.
What was GSDS or Global Search, Display, and Support?
This is the original name for the Microsoft Search Engine.
What is Live Search OR MSN Search?